Dante finally gets to kiss Beatrice, in a Magnum ice-cream ad

Lola MullenLowe created an original artwork for International Kissing Day

Published On
Jul 06, 2021

Editor's Pick

Unilever ice-cream brand Magnum is going all out for romance with a campaign for International Kissing Day (July 6, in case you didn't know) that aims to bring two of literature's most famous lovers together in more than just imagination.

The campaign aims to unite Dante and Beatrice in a kiss, because, despite the Italian poet dedicating his greatest romantic writing to his muse, the two were never together romantically. So, in line with the Magnum brand's positioning of combining pleasure and art, agency Lola MullenLowe commissioned Italian artist Roberto Ferri to create an original artwork portraying the pair enveloped in a kiss.

The painting is on display in Palazzo Firenze in Rome, the headquarters of the Dante Alighieri Society, until July 11, and can also be visited via a digital exhibition celebrating the 700th anniversary. of Dante's death. The kiss is also recreated in an ad, seen here, directed by Maxi Blanco of Landia, which is running on TV in Italy. 


Jul 06, 2021
Client :
Agency :
Lola MullenLowe
Global Brand Vice President :
Julien Barraux
Global Brand Director :
Ben Curtis
Brand Director :
Eleonora Acierno
Brand Manager :
Giulia Sanna
Executive Creative Director :
Tomás Ostiglia
Managing Director :
Tom Elliston
Creative Director :
Kevin Cabuli
Creative Director :
Jorge Zacher
Associate Creative Director :
Manu Castillo
Associate Creative Director :
Enrique Torguet
Art Director :
Yan Graller
Copywriter :
Manu Castillo
Copywriter :
Enrique Torguet
Digital Copywriter :
Bruna Bonzato
Global Account Director :
Flora Bell
Global Account Director :
Oscar Fernandez-Baca
Account Supervisor :
Mar Roig
Head of Production :
Felipe Calvino
Producer :
Jorge Saade
Production Company :
Executive Producer :
Nico Cabuche
Producer :
Alberto Lopez
Director :
Maxi Blanco
Post Production :
Music Partner :
Big Sync
PR Agency :
Digital Agency :
Activation Agency :
Media Agency :

Need a credit fix? Contact the Creativity Editors

Project Type