Michael Jordan, Serena Williams and The Mannings Are 'Failures' in Latest From Gatorade
The Theme Is 'Defeat Fuels Victory'
Jun 28, 2017
Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.
Themed around the tagline "defeat fuels victory," the spot, by TBWA/Chiat/Day, features Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan talking about the times they were disgraced, demoted or defeated, and how that spurred them on to greater things -- like failing to make the varsity team (Jordan) or being "on the wrong side of the biggest upset in your sport" (Williams.)
Matt Baron of Alldayeveryday directed the spot; it was edited by Cut+Run's Steve Gandolfi and Luc Giddens.