Michael Jordan, Serena Williams and The Mannings Are 'Failures' in Latest From Gatorade

The Theme Is 'Defeat Fuels Victory'

Published On
Jun 28, 2017

Editor's Pick

Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.

Themed around the tagline "defeat fuels victory," the spot, by TBWA/Chiat/Day, features Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan talking about the times they were disgraced, demoted or defeated, and how that spurred them on to greater things -- like failing to make the varsity team (Jordan) or being "on the wrong side of the biggest upset in your sport" (Williams.)

Matt Baron of Alldayeveryday directed the spot; it was edited by Cut+Run's Steve Gandolfi and Luc Giddens.

Credits

Date
Jun 28, 2017
Brand :
Gatorade
Client :
Gatorade
Agency :
TBWA/Chiat/Day-Los Angeles
Chief Creative Officer :
Renato Fernandez
Creative Director :
Mark Peters
Creative Director :
Doug Menezes
Senior Copywriter :
Guy Helm
Senior Art Director :
Chris Rodriguez
Senior Copywriter :
Chris Juhas
Senior Art Director :
Ben Tolbert
Executive Director, Production :
Brian ORourke
Executive Producer :
Guia lacomin
Associate Producer :
Kathleen Ackel
Managing Director :
Jerico Dig Cabaysa
Brand Director :
Robyn Morris
Brand Manager :
Brittany Luhrsen
Associate Brand Manager :
Erin Moffett
Production Company :
ALLDAYEVERYDAY
Director :
Matt Baron
Executive Producer :
Arrow Kruse
Executive Producer :
Oscar Thomas
Head of Production :
Victoria Curtis
Producer :
Nicola Westermann
Producer :
Andrew Runkle
Director, Photography :
Garrett Hardy Davis
Editorial :
Cut + Run
Editor :
Steve Gandolfi
Editor :
Luc Giddens
Head of Production :
Annabelle Dunbar-Whittaker
Executive Producer :
Amburr Farls
Managing Director :
Michelle Eskin
Visual Effects Studio :
A52
Visual Effects Supervisor :
Stefan Gaillot
Visual Effects Supervisor :
Jesse Monsour
2D Visual Effects Artist :
Cameron Coombs
2D Visual Effects Artist :
Brad Scott
2D Visual Effects Artist :
Enid Dalkoff
2D Visual Effects Artist :
Gurvan Tanneau
3D Artist :
Tom Briggs
Tracking Artist :
Mike Bettinardi
Tracking Artist :
Michael Cardenas
Producer :
Andrin Mele-Shadwick
Producer :
Ashlie Iacocca
Executive Producer :
Patrick Nugent
Executive Producer :
Kim Christensen
Managing Director :
Linda Carlson
Managing Director :
Jennifer Sofio Hall
Color Grading :
MPC
Colorist :
Ricky Gausis
Executive Producer :
Meghan Lang
Producer :
Rebecca Boorsma
Associate Producer :
Elyse Robinson
Original Composition :
Beacon Street Studios
Composer :
Beacon Street Studios
Executive Producer :
Adrea Lavezzoli
Sound Design :
Stimmung
Executive Producer :
Kristina Iwankiw
Sound Designer :
Gus Koven
Final Mix :
Lime Studios
Executive Producer :
Susie Boyajan
Mixer :
Mark Meyuhas
Assistant Mixer :
Peter Lapinski

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