Michael Jordan, Serena Williams and The Mannings Are 'Failures' in Latest From Gatorade
The Theme Is 'Defeat Fuels Victory'
By
Alexandra Jardine
Published On
Jun 28, 2017
Editor's Pick
Gatorade's latest ad features a host of famous athletes, but instead of highlighting their successes, it focuses on their defeats.
Themed around the tagline "defeat fuels victory," the spot, by TBWA/Chiat/Day, features Michael Jordan, Peyton Manning, Eli Manning, Serena Williams, JJ Watt, Karl-Anthony Towns, Kyle Schwarber and Matt Ryan talking about the times they were disgraced, demoted or defeated, and how that spurred them on to greater things -- like failing to make the varsity team (Jordan) or being "on the wrong side of the biggest upset in your sport" (Williams.)
Matt Baron of Alldayeveryday directed the spot; it was edited by Cut+Run's Steve Gandolfi and Luc Giddens.
Credits
- Date
- Jun 28, 2017
- Brand :
- Gatorade
- Client :
- Gatorade
- Agency :
- TBWA/Chiat/Day-Los Angeles
- Chief Creative Officer :
- Renato Fernandez
- Creative Director :
- Mark Peters
- Creative Director :
- Doug Menezes
- Senior Copywriter :
- Guy Helm
- Senior Art Director :
- Chris Rodriguez
- Senior Copywriter :
- Chris Juhas
- Senior Art Director :
- Ben Tolbert
- Executive Director, Production :
- Brian ORourke
- Executive Producer :
- Guia lacomin
- Associate Producer :
- Kathleen Ackel
- Managing Director :
- Jerico Dig Cabaysa
- Brand Director :
- Robyn Morris
- Brand Manager :
- Brittany Luhrsen
- Associate Brand Manager :
- Erin Moffett
- Production Company :
- ALLDAYEVERYDAY
- Director :
- Matt Baron
- Executive Producer :
- Arrow Kruse
- Executive Producer :
- Oscar Thomas
- Head of Production :
- Victoria Curtis
- Producer :
- Nicola Westermann
- Producer :
- Andrew Runkle
- Director, Photography :
- Garrett Hardy Davis
- Editorial :
- Cut + Run
- Editor :
- Steve Gandolfi
- Editor :
- Luc Giddens
- Head of Production :
- Annabelle Dunbar-Whittaker
- Executive Producer :
- Amburr Farls
- Managing Director :
- Michelle Eskin
- Visual Effects Studio :
- A52
- Visual Effects Supervisor :
- Stefan Gaillot
- Visual Effects Supervisor :
- Jesse Monsour
- 2D Visual Effects Artist :
- Cameron Coombs
- 2D Visual Effects Artist :
- Brad Scott
- 2D Visual Effects Artist :
- Enid Dalkoff
- 2D Visual Effects Artist :
- Gurvan Tanneau
- 3D Artist :
- Tom Briggs
- Tracking Artist :
- Mike Bettinardi
- Tracking Artist :
- Michael Cardenas
- Producer :
- Andrin Mele-Shadwick
- Producer :
- Ashlie Iacocca
- Executive Producer :
- Patrick Nugent
- Executive Producer :
- Kim Christensen
- Managing Director :
- Linda Carlson
- Managing Director :
- Jennifer Sofio Hall
- Color Grading :
- MPC
- Colorist :
- Ricky Gausis
- Executive Producer :
- Meghan Lang
- Producer :
- Rebecca Boorsma
- Associate Producer :
- Elyse Robinson
- Original Composition :
- Beacon Street Studios
- Composer :
- Beacon Street Studios
- Executive Producer :
- Adrea Lavezzoli
- Sound Design :
- Stimmung
- Executive Producer :
- Kristina Iwankiw
- Sound Designer :
- Gus Koven
- Final Mix :
- Lime Studios
- Executive Producer :
- Susie Boyajan
- Mixer :
- Mark Meyuhas
- Assistant Mixer :
- Peter Lapinski
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