'Make Love Not Walls' Says Diesel in Spot Directed by David LaChappelle
Campaign Also Includes Inflatable Tanks in Rainbow Colors
Feb 15, 2017
Diesel is the latest advertiser to theme its messaging around the idea of a "wall." The fashion brand's new spring/summer 17 campaign, its first work by Anomaly Amsterdam, goes all out to make a powerful statement about the world -- it features dancers separated by a big concrete divider topped with barb wire. But as the wall comes tumbling down, it makes way for kisses and embraces between same sex couples of different races and religions.
The campaign is directed by David LaChapelle, the photographer and director who shot the famous "kissing sailors" advertisement for Diesel in 1995, one of the first ads to feature a kiss between a same-sex couple.
As well as the spot, which launched on Valentine's day on Diesel.com, there are print ads featuring inflatable tanks in rainbow colors and social media posts from "influencers" featuring hashtag #MakeLoveNotWalls. Outdoor activity includes an inflatable rainbow tank in London's Covent Garden.
Other advertisers who have made a wall a point of focus include 84 Lumber, in its Super Bowl spot, as well as Corona, in a spot starring Star Wars actor Diego Luna.