Red Stripe Lager : Make Music in the Corner Shop
Not your everyday shopping experience.
Published On
Nov 27, 2012
Editor's Pick
Picking up a Red Stripe lager became much more interesting for shoppers at an East London corner store, via this cute stunt from KesselsKramer.
The entire shop was transformed into a musical destination with food cans turned into xylophones, bottles into trumpets, dustpans into timbales and tetra-paks into maracas.
The products started "performing" as soon as a customer picked a Red Stripe lager from the shelves. The agency used hidden cameras, cables and LED lights to record the experience, which resulted in the film seen here. Check out how they did it in a behind the scenes video.
Credits
- Date
- Nov 28, 2012
- Brand :
- Red Stripe Lager
- Client :
- Red Stripe Lager
- Agency :
- KesselsKramer-Amsterdam
- Brand Manager :
- David Graham
- Creative Director :
- Dave Bell
- Creative :
- Emma Morton
- Creative :
- Howard Green
- Agency Producer :
- Suzanne Schurgers
- Digital Production :
- Stink Studios
- Director :
- Greg Brunkalla
- Executive Producer :
- James Britton
- Creative Director :
- Gui Seiz
- Producer :
- Giles Johnson
- Art Director :
- Lucy Butler
- Editing :
- Gus Herdman
- Editing/Post Production :
- Ryan Dzierzek
- Post Production :
- Olof Storm
- Creative Technologist :
- Hirsch & Mann
- Creative Technology :
- Daniel Hirschmann
- Creative Technology :
- Katrin Baumgarten
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Project Type
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