Parents are often overwhelmed by the avalanche of decisions they’re required to make. We took this insight and thought about it from the perspective of new moms. The early days of parenting involve making some of the most important decisions of a child’s life – but ARM & HAMMER™ is here to make one of them easier. With ARM & HAMMER™ Baby liquid laundry detergent, you can make one decision easy. This campaign stands out for its use of humor, human truth and the specially created product it highlights that is tough on babies’ stains and gentle on babies’ skin.
Credits
Date
Apr 20, 2023
Client
Arm & Hammer
Agency
The VIA Agency
