Make sweet beats with Reese's Puffs synthesizers

In 2019, Reese’s Puffs cereal partnered with rapper Travis Scott to design a custom box. The line of $50 boxes sold out in 30 seconds. Earlier this year, the General Mills brand collabed with rapper Lil Yachty to drop remote-controlled boats with custom accessories themed around the musician and the cereal, which also sold out in minutes. For its latest musical campaign, Reese’s Puffs is making tunes with a new artist: YOU! 🔈🔈🔈UPDATE 🔈🔈🔈 All boxes sold out in 30 seconds! Missed your shot? Follow @trvisXX + @ReesesPuffs for more to come 👀 pic.twitter.com/VsMBbAKppS “Reese’s Puffs is known for its music heritage, encouraging our fans to 'eat ‘em up' from our classic Reese’s Puffs Rap to the recent Lil’ Yachty remix,” said Mindy Murray, senior marketing manager at General Mills, in a statement. “Now we’re giving fans a turn to make their own music. The RP-FX boxes are a fun way to inspire creativity through music, technology and, of course, Reese's Puffs cereal.” On shelves now, limited-edition RP-FX boxes, styled to look like synthesizers, allow breakfasters to make their own jams. The boxes pair with a custom app to create a first-of-its-kind augmented reality music studio. When users place pieces of Reese’s Puffs cereal on the boxes’ design, the AR app detects which keys have been triggered to produce tunes. The boxes come in three varieties: “Crunchy Drum Machine,” “Creamy Lead Synth” and “Chocolatey Bass Synth.” Musicians can play the boxes solo or collect all three to layer sounds. The composition can then be dropped into shareable, customizable Reese’s Puffs-themed music videos. move over surgery on a grape, we made a drum machine and synthesizer on the back of a reeses puffs box. pic.twitter.com/MvRP7u9lo2 “As a kid I was obsessed with reading the back of cereal boxes. Word search? Searched. Maze? Solved. Over and over,” added Josh Fell, Anomaly LA partner and CCO. “We realized our box can be more than that. It can be a peanut buttery, chocolatey canvas for creativity. Not joke creativity. Legit musical expression. It’s so fun. And I can’t wait to see what people make out of it.” Puffs fans will also be able to enter a contest to win the ultra-exclusive RP-PRO, a real synthesizer styled to look like a box of Reese’s Puffs. The device features all the features, music samples and audio effects of a serious instrument, plus buttons, dials and pads custom-molded to resemble Reese’s Cups and Puffs. It even contains a compartment to store cereal for snack emergencies. Ad Age reached out for details on how to participate in the contest, which the brand has yet to reveal.

Make sweet beats with Reese's Puffs synthesizers

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