You Can Smell the Old Spice All Over These Weird Love Stories

Brand Debuts Strange Tales of Romance Just in Time for Valentine's Da

Published On
Feb 09, 2018

Editor's Pick

In time for Valentine's Day, Old Spice has debuted a pair of strange love tales. Continuing the Francophile vibe of its previous ad, one spot inspired by French nouveau cinema depicts a man and woman in a grown-up game of Marco Polo--but instead, they call back and forth to each other using the words "Old" and "Spice."

Another ad sees the couple at a masquerade ball, the woman intrigued by the man's lush hair as she lifts a mask off his face, only to find bizarre layers underneath--like other masks, cucumbers and googly eyes.

Steve Rogers of Biscuit directed both spots, which promote Old Spice's new Red Collection and its suite of premium scents and products.