This campaign leverages blockchain to help marry same-sex couples around the world
Digital platform from Swedish retailer Bjorn Borg allows people to store their vows even if it's illegal in their country
Editor's Pick
Same-sex marriage is stil illegal in the majority of the world's countries. But a new initiative from Swedish sports fashion brand Bjorn Borg is inviting same-sex couples from all over the world to get married "digitally," using blockchain.
Via agency Nord DDB, it's created "Marriage Unblocked," a digital platform where everyone can propose, exchange vows and get married on the blockchain, either anonymously or publicly. The platform allows them to store vows forever on Etherum blockchain and get a certificate of the digital marriage.
While the FAQs on the site stress that the marriage is symbolic, rather than legal, the idea is that people can "use it to send out a loud and clear message to open up marriages for everyone."
And--if the marriage doesn't work out, you can always get divorced, simply by rewriting the vows on the platform.
Credits
- Date
- Jun 12, 2018
- Brand :
- Bjorn Borg
- Chief Creative Officer :
- Andreas Dahlqvist
- Creative :
- Fredrik Simonsson
- Art Director :
- Ida Jonsson
- Art Director/Blockchain Expert :
- Tove Andersson
- Art Director :
- Anna Salonen
- Copywriter :
- Martin Lundgren
- Account Director :
- Hanna Ternström
- Account Manager :
- Victor Forsberg
- PR Director :
- Susanne Johansson
- Social Media Manager :
- Robin Löthberg
- Creative Designer :
- Sebastian Reinbring
- UX Designer :
- Felipe Fiuza
- UX Designer :
- Joanna Johansson
- Production :
- House
- Director :
- Haris Badic
- Editor :
- Haris Badic
- Editor :
- Robert Eskekärr
- Grade :
- Robert Eskekärr
- Online :
- Robert Eskekärr
- Producer :
- Tomas Wall
- Post Producer :
- Tomas Wall
- Director, Photography :
- Georg Bungard
- Cinematographer :
- Lionel Cabrera
- Photography :
- Eric Josjö
- Photography :
- Sderberg Agentur
- Retoucher :
- Anders Wadin
- Front-End :
- Winter
- Lead Developer :
- Marcus Forsberg
- Front-End Developer :
- Marc Biskop
- Front-End Developer :
- Rickard Lundén
- Back-End :
- Superblocks
- Chief Executive Offier/Co-Founder :
- Thomas Backlund
- COO/Co-Founder :
- Carl Gärdsell
- Director, Marketing :
- Jonas Lindberg Nyvagn
- Brand Marketing Manager :
- Johanna Juhlin
- In House Manager :
- Madeleine Almgren
- In House Manager :
- Ã…sa Scherman
- PR and Social Media Manager :
- Emma Bengtsson
- Agency :
- Nord DDB
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