Martin Freeman Falls in Love Over Six Episodes in Vodafone's Christmas Extravaganza
Romance Meets Data in Saga Directed by Biscuit's Jeff Low for Ogilvy London
Editor's Pick
Vodafone is turning its U.K. campaign featuring Martin Freeman into a six-part Christmas love story over the festive season.
A series of ads by Ogilvy London, directed by Jeff Low at Biscuit, kicks off tonight with the first spot, in which Freeman's character falls for a girl sitting on a bench in a train station. She's watching "It's a Wonderful Life" on her phone and he (true to the character's previous outings) starts lecturing her on how expensive that's going to be, because of all the data. Amazingly, this deadly dull attempt at flirtation doesn't seem to deter her, as she's soon plastering her phone number all over the train window--having informed him that, as she's with Vodafone, she can watch the movie as many times as she wants.
The following episodes will all promote different aspects of Vodafone's mobile packages: we see Freeman rehearsing what to say to her in a phone call, cringing as his family look at her Instagram posts, ignoring her calls as he thinks she's out of his league, and finally turning up at her family castle, where she presents him with a brand new phone (aww, how romantic) so he can call her.
It's an entertaining saga, with any clunky moments of product promotion more than made up for by Freeman's performance, and Low's direction. Just don't try the phone-related flirting in real life, guys.
Credits
- Date
- Nov 01, 2017
- Agency :
- Ogilvy-London
- Brand :
- Vodafone
- Client :
- Vodafone
- Chief Creative Officer :
- Mick Mahoney
- Creative Team :
- Richard Barrett
- Creative Team :
- James Manning
- Creative Team :
- Sarah Duggan
- Creative Team :
- Andy Lennard
- Creative Team :
- Ian Brassett
- Creative Team :
- Dave Anderson
- Agency Producer :
- Clare Donald
- Agency Production Assistant :
- Sarah Chan
- Managing Partner :
- Jon Tapper
- Business Director :
- Katharine Easteal
- Account Manager :
- Tania Zorrilla
- Account Executive :
- Polly Harris-Saunders
- Planning Team :
- Sandie Dilger
- Planning Team :
- Charlotte Mulley
- Media Planning and Buying :
- Richard Bartlett
- Media Planning and Buying :
- Matt Bell
- Media Planning and Buying :
- Lenka Powell
- Media Planning and Buying :
- MEC
- Production Company :
- Biscuit
- Director :
- Jeff Low
- Producer :
- Kwok Yau
- Director, Photography :
- Magni Ãgústsson
- Production Designer :
- David Lee
- Editor :
- Saam Hodivala
- Edit :
- Work
- Sound Designer :
- Henning Knoepfel
- Sound Design :
- Soundtree
- Soundtrack Composer :
- Peter Raeburn
- Soundtrack Composer :
- Luke Fabia
- Post Production :
- Stephen Miller VFX
- Post Production :
- Gramercy Park Studios
- Post Production Producer :
- Annika Gustavsson
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