Candy brand KitKat is well-known for encouraging people to "have a break," and these fun billboards really push the idea: they give massages.
In Bogota, Colombia, J. Walter Thompson created bus shelters that served as "mini massage parlors." When passersby leaned against them, they would activate motors inside the billboards that would give a pleasant rubdown to their upper and lower backs.
Stressed out commuters looking for a KitKat massage could just search for them on Google Maps by typing in words like "tired" or "stressed." Once they did, a marker for the nearest billboard would pop up.