Mattress Firm turns sleepless zombies human again in new ads from Droga5

Steve Ayson returns to direct new spots breaking in time for summer moving season

Published On
Jul 20, 2022

Editor's Pick

In a world that puts sleep at the bottom of the to-do list, retailer Mattress Firm wants people to see the physical, emotional and mental impact of not getting enough snooze time. 

In the next chapter of its "Junk Sleep" campaign by Droga5, Mattress Firm has released five new films, including a 60-second anthem that depicts viewers in a sleepless purgatory filled with looming deadlines, binge-watching and an excessive amount of social media usage. 

“The world may not want you to sleep, but we do,” a voice-over says, adding that a “better sleep means a better you.”

The campaign continues with four 30-second videos exploring the many ways not sleeping impacts people. In one titled “Reflexes,” a baseball player takes 200 hours to finally swing his bat after a pitch, which also happens to be the amount of time Mattress Firm trains its sleep experts. 


Another ad shows how three triplets completely forget that they live together due to their lack of sleep and end up scaring one another.



“Left My Wife” shows a poor old man with such a nasty crick in his neck that he can no longer turn to see his wife, now fearing she has left him. 


A final video in the campaign promotes the retailer's "Black Friday Now: sale, with a dancing statue who cracks his back a little too hard during a performance. 



“The Junk Sleep platform gives us an endless amount of insights to draw from, stories to tell, and rich worlds of depravity to create," said Tara Lawall, executive creative director at Droga5 in a statement. "This latest round of work lets us do it all."

The campaign bows in time for summer moving season and will expand in the coming months with two additional films. All were filmed by director Steve Ayson of MJZ, who had also directed the campaign's kick-off spots starring Liev Schreiber

The ads will run during the MLB season across broadcast, online, and social media channels including TikTok, Instagram, Facebook, Pinterest and Snapchat.


Jul 20, 2022
Client :
Mattress Firm
Agency :
Droga5-New York
Director :
Steve Ayson
Production Company :
Chief Creative Officer :
Scott Bell
Executive Creative Director :
Tara Lawall
Group Creative Director :
George McQueen
Group Creative Director :
Tom McQueen
Creative Director :
Jonas Wittenmark
Creative Director :
Tobias Carlson
Senior Copywriter :
Lorne Heller
Senior Art Director :
Justin Luu
Copywriter :
Juan Camillo Garza
Art Director :
Eve Nova
Group Design Director :
Erin McCarthy
Senior Designer :
Andrew Diemer
Executive Producer :
Jeremy Fox
Executive Producer :
Gulshan Jaffery
Producer :
Adam Vevang
Associate Producer :
Hugh Copeland
Producer :
Caroline Fahey
Producer :
Abraham Nowels
Music Supervisor :
Mike Ladman
Director of Business Affairs :
Dan Simonetti
Senior Business Affairs Manager :
Paul Van Dorpe
Senior Talent Manager :
Sunny Valencia
Chief Brand Strategy Officer :
Harry Roman-Torres
Group Brand Strategy Director :
Tom Haslow
Brand Strategy Director :
Gideon Olshansky
Senior Strategist :
Raymond Sein
Group Communications Strategy Director :
Justin Schneider
Communications Strategy Director :
Lizzie Manning
Senior Communications Strategist :
Gabrielle Deckelman
Chief Knowledge Officer :
Andy Littlewood
Data Strategy Director :
Lorna Ruane
Senior Data Strategist :
Caroline May
Group Account Director :
Caitlin Patrick
Account Director :
Nivie Roberts
Account Supervisor :
Chris Pozzi
Account Manager :
Anita Richmond
Associate Account Manager :
Leon Brewington
Group Project Manager :
Karen Tshimanga
Senior Project Manager :
Sagar Patel
Post Production Company :
Second Child
Post Producer :
Troy Landry
Editor :
Elizabeth Morringello
Post Production Coordinator :
Karis Konkler
Chief Executive Officer :
John Eck
Chief Marketing Officer :
Mickey Mericle
Senior Vice President :
Sam Bennett
Vice President :
Kelly Shannon
Senior Director :
Sofya Vannelli
Senior Marketing Manager :
Hannah Miller
Senior Manager :
Rhea Davis
Vice President :
Kat Siegling
Senior Director :
Marty Lubeck
Senior Manager :
Christine Rieter
Senior Integrated Marketing Specialist :
Sarah Vargas
Senior Integrated Marketing Specialist :
Melissa Rivers
Social Media Manager :
Justin Ramsay
Social Media Community Specialist :
Abigail Murphy
Jeff Cronenweth
Executive Producer :
Emma Wilcockson
Line Producer :
Adriana Cabada Mora
Production Designer :
Jason Kisvarday
Editorial :
Editor :
Grant Surmi
Editor :
Edward Line
Editor :
Shane Van
Assistant Editor :
Erin Offenhauser
Assistant Editor :
Tara O'Sullivan
Executive Producer :
Sasha Hirschfeld
Lead Producer :
LauRenn Reed
Telecine :
Colorist :
Tim Masick
Color Producer :
Kevin Breheny
Color Assistant :
Ryan Moncrief
Colorist :
Jenny Montgomery
Color Producer :
Nick Krasnic
Colorist :
Jaime O'Bradovich
Post Production :
Music :
Found Objects Music Production
Jay Wadley
Trevor Gureckis
Creative Director & Composer :
Ben Marshall
Composer :
Adam Weiss
Executive Producer :
Jennie Armon
Lead Producer :
Nick Chomowicz
Producer :
Katt Matt
Producer :
Agatha Lee
Music Coordinator :
Lee Cash Chisholm
Sound :
King Lear Music & Sound
Sound Design & Mix :
Ed Downham
Sound Design & Mix :
Dugal MacDiarmid

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