Matty Matheson invites you to name a moose, and other Canadian things, in Expedia campaign

In-house effort for Destination Canada includes a pond hockey team and potato field among other nameable items

Published On
Dec 15, 2023
Matty Matheson in a shirt and tie and red wool hat

Editor's Pick

Expedia and Destination Canada want you to really take ownership of your next vacation, offering the opportunity to name items around Canada with help from native son and “Bear” star Matty Matheson.

People don’t always think of Canada as exotic or interesting. With this naming idea, developed in-house, Expedia highlights some of the country’s beautiful, unique and entertaining destinations.

And Matheson, who grew up in Nova Scotia and Ontario, is an appealingly upbeat spokesman, using his charm to present the offbeat idea to viewers in the :30 below.


The advertising drives to a page hosted by Expedia at that showcases the experiences offered in each place where something can be named. The items on offer are:

• A resident moose at the Yukon Wildlife Preserve in the Yukon 
• A limited-edition beer at Container Brewing in Vancouver, British Columbia 
• A train seat on the Rocky Mountaineer that crosses the Canadian Rockies 
• A storm-watching hot tub at the Black Rock Oceanfront Resort on Vancouver Island 
• A polar bear at Churchill Wildlife Management Area in Churchill, Manitoba 
• A pond hockey team at Elk Ridge Resort in Saskatchewan 
• A potato field at FarmBoys Inc. on Prince Edward Island  
• A golf hole at Fairmont Chateau Whistler Golf Club in Whistler, British Columbia 
• A bar stool at the Rundle Lounge inside the Fairmont Banff Springs Hotel in Banff, Alberta 
• A custom bagel box at St-Viateur Bagel’s landmark location in Montréal, Québec 
• An ice fishing shack on Lake Winnipeg in Gimli, Manitoba 
• A canoe at the iconic Fairmont Chateau Lake Louise in Banff, Alberta 
• A golf cart at Fairmont Jasper Park Lodge Golf Course in Jasper, Alberta 

“The chance to name one of these items after a loved one comes at a perfect time as many of us are struggling to finish up holiday shopping lists. Any father-in-law would be blown away by the priceless gift of a hockey team named in their honor,” said Melanie Fish, head of Expedia Group Brands public relations. “At Expedia, we know that experiences make for more meaningful gifts than things, so whether it’s naming a moose or taking the family on a Canadian getaway, this is your invitation to think outside the box this holiday season.”