McCormick assures frantic, anxious home cooks that everything is 'gonna be great'
Busy lives and busybodies can't keep a good meal down
Editor's Pick
In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.
But as every amateur chef knows, it’s actually pretty tough to screw up a home-cooked meal, especially with the right ingredients. A new spot for McCormick, whose spices have been pantry staples for 130 years, highlights the busy, hectic, frantic lives of home cooks today.
Whether corralling rambunctious children, juggling late-night work or desperately trying to impress future family members, the results are “gonna be great,” the spot assures. The campaign from Grey New York features true-to-life scenarios, like a last-minute attempt to live up to the impossible standards of the local bake sale gang.
Directed by Martin Werner via Reset, a series of spots will rollout throughout the year on major TV networks and food and lifestyle channels, print and social media placements. Holiday spots are also slated to run at the end of the year.
Credits
- Date
- Mar 03, 2020
- Client :
- McCormick
- Agency :
- Grey-New York
- Chief Creative Officer :
- John Patroulis
- Executive Creative Director :
- Jeff Anderson
- Creative Director Art Director :
- Kevin Gentile
- Creative Director Writer :
- Mike Abell
- EVP Account Director :
- Mercedes Campos
- Global Chief Data Strategy Officer :
- Jonathan Lee
- Group Strategy Director :
- Justine Feron
- SVP Activation Talent & PR :
- Laura Konopack
- Group Director / Operation :
- Mitch Voth
- Project Director :
- Amanda Davis
- Digital Agency :
- Grey
- Group Creative Director :
- Ray Elfers
- Senior Designer :
- Jessica Cahill
- Copy Director :
- Brett Barnett
- AD Technology :
- Chris Lutes
- VP Account Director :
- Tuck Shepard
- Program Director :
- Angie Teufel
- Executive Production :
- Townhouse
- Chief Production Officer :
- James McPherson
- VP Exec. Producer :
- Katy Hill
- Producer :
- MJ Soler
- Music Producer :
- Leland Drake
- Production Company :
- RESET
- Director :
- Martin Werner
- Director of Photography :
- Paul Gilpin
- Managing Director :
- Dave Morrison
- Executive Producer :
- Deannie O’Neil
- Executive Producer :
- Jen Beitler
- Head of Production :
- JP Colombo
- Line Producer :
- Matt MacLennan
- Editorial :
- Rock Paper Scissors
- Editor :
- Carlos Arias
- Managing Director / Executive Producer :
- Eve Kornblum
- Producer :
- Julianne Watson
- Assistant Editor :
- Ashley Tantillo
- Music :
- Future Perfect
- Producer :
- Nargis Sheerazie
- Composer :
- Victor Magro
- Sound Design/Mix :
- Sound Lounge
- Sound Designer/Mixer :
- Tom Jucarone
- Graphics :
- Artjail
- Creative Director :
- Steve Mottershead
- Head of 3D :
- Ross Denner
- 3D Modeling :
- Tom Cushwa
- 3D Lead/Generalist :
- Christina Ku
- 3D Artist :
- Ben Elliot
- 2D Lead :
- Christoph Schroer
- Composting :
- Dayung Jo
- Executive Producer :
- John Skeffington
- Producer :
- Sue Yee Hubbard
- Color :
- Company 3
- Producer :
- Alexandra Lubrano
- Colorist :
- Sofie Borup
Need a credit fix? Contact the Creativity Editors