McCormick assures frantic, anxious home cooks that everything is 'gonna be great'

Busy lives and busybodies can't keep a good meal down

Published On
Mar 03, 2020

Editor's Pick

In an age of ‘round-the-clock cooking shows, reality baking and the ubiquity of Pinterest fails, one of the biggest barriers to cooking at home is anxiety about whether the food will be any good.

But as every amateur chef knows, it’s actually pretty tough to screw up a home-cooked meal, especially with the right ingredients. A new spot for McCormick, whose spices have been pantry staples for 130 years, highlights the busy, hectic, frantic lives of home cooks today.

Whether corralling rambunctious children, juggling late-night work or desperately trying to impress future family members, the results are “gonna be great,” the spot assures. The campaign from Grey New York features true-to-life scenarios, like a last-minute attempt to live up to the impossible standards of the local bake sale gang.

Directed by Martin Werner via Reset, a series of spots will rollout throughout the year on major TV networks and food and lifestyle channels, print and social media placements. Holiday spots are also slated to run at the end of the year.

Credits

Date
Mar 03, 2020
Client:
McCormick
Agency:
Grey-New York
Chief Creative Officer:
John Patroulis
Executive Creative Director:
Jeff Anderson
Creative Director Art Director:
Kevin Gentile
Creative Director Writer:
Mike Abell
EVP Account Director:
Mercedes Campos
Global Chief Data Strategy Officer:
Jonathan Lee
Group Strategy Director:
Justine Feron
SVP Activation Talent & PR:
Laura Konopack
Group Director / Operation:
Mitch Voth
Project Director:
Amanda Davis
Digital Agency:
Grey
Group Creative Director:
Ray Elfers
Senior Designer:
Jessica Cahill
Copy Director:
Brett Barnett
AD Technology:
Chris Lutes
VP Account Director:
Tuck Shepard
Program Director:
Angie Teufel
Executive Production:
Townhouse
Chief Production Officer:
James McPherson
VP Exec. Producer:
Katy Hill
Producer:
MJ Soler
Music Producer:
Leland Drake
Production Company:
RESET
Director:
Martin Werner
Director of Photography:
Paul Gilpin
Managing Director:
Dave Morrison
Executive Producer:
Deannie O’Neil
Executive Producer:
Jen Beitler
Head of Production:
JP Colombo
Line Producer:
Matt MacLennan
Editorial:
Rock Paper Scissors
Editor:
Carlos Arias
Managing Director / Executive Producer:
Eve Kornblum
Producer:
Julianne Watson
Assistant Editor:
Ashley Tantillo
Music:
Future Perfect
Producer:
Nargis Sheerazie
Composer:
Victor Magro
Sound Design/Mix:
Sound Lounge
Sound Designer/Mixer:
Tom Jucarone
Graphics:
Artjail
Creative Director:
Steve Mottershead
Head of 3D:
Ross Denner
3D Modeling:
Tom Cushwa
3D Lead/Generalist:
Christina Ku
3D Artist:
Ben Elliot
2D Lead:
Christoph Schroer
Composting:
Dayung Jo
Executive Producer:
John Skeffington
Producer:
Sue Yee Hubbard
Color:
Company 3
Producer:
Alexandra Lubrano
Colorist:
Sofie Borup

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Project Type