McDonald's added bacon to the Mona Lisa and Van Gogh's self-portrait

Fast feeder adds strips to famous artworks to promote Big Mac Bacon

Published On
Sep 19, 2019

Editor's Pick

McDonald's is promoting its Big Mac Bacon in Sweden with a campaign in which famous artworks get an added strip of bacon.

The outdoor and print campaign, by Nord DDB, drapes bacon on the shoulder of da Vinci's "Mona Lisa," on the pitchfork of the couple in Grant Wood's' "American Gothic" and on the jacket of Van Gogh's self-portrait.  

The campaign also includes a radio ad in which a voiceover of a man huskily intoning "bacon" is "added" to Beethoven's "Fur Elise."

The point, of course, is that McDonald's is simply adding bacon to a "classic."