McDonald’s brings back ‘Raise Your Arches’ in summer spot set to Yello’s ‘Oh Yeah’

McDonald’s had a hit in the U.K. over the winter with “Raise Your Arches,” a spot from Leo Burnett London and director Edgar Wright that playfully communicated people’s excitement about ordering McDonald’s through eyebrow raises. The campaign won three Lions at Cannes this summer. Now, we get a 60-second follow-up from Burnett and director Micheal Gracy of Partizan that shares the same message to extend the invitation to go and grab a bite from McDonald’s. Seems the prospect of McDonald’s can even bring good cheer to a traffic jam. In the amusing, dialogue-free film, characters lift their eyebrows to the beat of the music—Yello’s “Oh Yeah,” perhaps best known as the Ferris Bueller song—to convey that they want to go to the fast-food chain. The spot opens up with a father driving in bad traffic with his family. He glances out his windshield and is surprised to see McDonald’s Golden Arches in the nearby distance. He raises his eyebrows to his wife, signaling their next stop is McDonald’s—and the gesture infectiously spreads to neighboring cars. Gracy is best known for directing “The Greatest Showman.”

McDonald’s brings back ‘Raise Your Arches’ in summer spot set to Yello’s ‘Oh Yeah’

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