McDonald's latest burger offering is a jigsaw puzzle

Belgian campaign from TBWA gets in on the quarantine craze

Published On
May 05, 2020

Editor's Pick

Puzzles were so popular early into people’s pandemic stay-at-home routines that retailers were selling out of them. McDonald’s Belgium found a way to bring the brand into the now-popular pastime, giving away 500-piece burger puzzles to some brand fans who posted about them on social media. The campaign, which of course is likely to spur cravings for orders from McDonald’s, comes from TBWA\Belgium. No word yet on whether McDonald’s plans to bring these to the U.S.