McDonald's is helping to protect birds with Happy Meal nesting boxes

Campaign by Nord DDB builds on a Finnish tradition

Published On
Aug 17, 2020

Editor's Pick

McDonald's is handing out Happy Meal-style nesting boxes for birds in Finland this summer as part of an effort to protect endangered forest birds.

The campaign, by Nord DDB, involves giving out Happy Meal Bird Box DIY sets to families buying Happy Meals from September 26, so they can easily build their own nest boxes. The set includes all the needed parts to put together a Happy Meal Bird Box.The boxes are made from Finnish hardwood and are designed to be easily put together by the whole family. they come with instructions as well as all the painted and ready-formed pieces and screws needed to put the nest box together. All it requires is a screwdriver and a piece of string to tie the box to a tree.

The idea plays on the Finnish tradition of building and putting up nest boxes, which shelter nesting birds from predators and can be placed almost anywhere in nature. Many people have one in their backyards or at their summer cottages, and they are allowed to be placed in any recreation area or forest in Finland.

“McDonald’s is known as a family restaurant and especially after COVID-19, we wanted to give families something they could do together, while protecting our precious nature and wildlife at the same time,” said Mats Nyström, marketing director for McDonald’s Finland, in a statement.

You might recall that earlier, the brand and agency worked together to create the "World's Smallest McDonald's," catering to bees. 

Credits

Date
Aug 17, 2020
Client :
McDonald's-Finland
Agency :
Nord DDB
Marketing Director :
Mats Nyström
Comms Director :
Heli Ryhänen
Marketing Manager :
Olli Tiainen
Marketing Manager :
Mikko Poutanen
Digital Consultant :
Ari Lamminen
Digital Campaign Specialist :
Laura Linna
Account Director :
Olli-Pekka Sipilä
Creative Director :
Kalle Wallin
Project Director :
Ville Koivisto
Project Director :
Niina Tuominen
Creative :
Antti Einiö
Creative :
Markus Malmberg
Creative Strategist :
Henrietta Tastula
Motion Designer :
Tero Ahonen

Need a credit fix? Contact the Creativity Editors

Industry
Project Type