McDonald's helps a girl feed her pet reindeer in sweet animated campaign

U.K. spot by Leo Burnett continues brand's 'Reindeer Ready' campaign

Published On
Nov 18, 2019

Editor's Pick

McDonald's is continuing its "Reindeer Ready" themed holiday campaign in the U.K. for a third year running, this time with an animated spot about a little girl and her "pet reindeer." 

The fast feeder started the campaign in 2017 with a spot in which a little girl saves her McDonald's carrot sticks for the reindeer and followed it up with an ad last year featuring Santa stocking up on the carrot sticks at the Golden Arches to feed his hungry herd. 

The new ad starts off as an animation about Ellie, who is eager to play a game of ‘'reindeers" with her older sister. But the teenager slams the door on her, and Ellie heads to the garden where she meets Archie the Reindeer. When Ellie runs out of "Reindeer Treats" to feed Archie, the whole family set off to McDonald’s to buy more—and there's a live action twist at the end that reveals that Archie may not be quite what you think, and the sister has a kind side after all. 

The spot is by Leo Burnett London, with animation by Againstallodds at Passion and James Rouse at Outsider helming the live-action segments. As part of the campaign, McDonald’s will be launching an "Archie the Reindeer" storybook, also available in e-book and audiobook form, and once again it will be handing out free carrot sticks on Christmas Eve. 

“This campaign celebrates the power of a child’s imagination which comes even more to life at Christmas time," said Chaka Sobhani, chief creative officer, at Leo Burnett London in a statement. "Kids have that incredible ability to embrace the magical side of Christmas and see wonder where we struggle to especially when teenagers."

Credits

Date
Nov 18, 2019
Client:
McDonald's-UK
Agency:
Leo Burnett-London
Chief Creative Officer:
Chaka Sobhani
Creative Director:
Pete Heyes
Creative:
Gareth Butters
Board Account Director:
Bethany Watts
Account Director:
Jessica Lyons
Senior Account Manager:
Robert Ellen
Account Manager:
Laura Taylor
Account Executive:
Gabriella Kaas
Account Executive:
Sophie Hedgley
Head of Planning:
Max Keane
Senior Planner:
Adriana Ferran
Planner:
Linnea Berglund
Project Director:
Emily Green
Head of TV Production:
Graeme Light
Marketing Director for Brand Experience and Media:
Ben Fox
Marketing Manager:
Hannah Pain
Campaign Assistant:
John McClure
Campaign Assistant:
Joe Light
Head of Marketing, Food & Beverages:
Michelle Graham-Clarke
Marketing Manager:
Tom O’Neill
Senior Brand Manager:
Jodie White
Campaign Assistant:
Kamelya Ozten
Head of Campaigns:
Louise Page
Account Director:
Sophie Kinsella
Social Media Editor In Chief:
William Bonaddio
Social Media Manager:
Ashleigh-Jayne O’Connell
Associate Director:
Laurence Ruthven
Client Leadership :
Grant Beckley
Production Company Animation:
Passion Animation Studios
Director:
againstallodds
Executive Producer:
Debbie Crosscup
Head of Production:
Mike Turoff
Producer:
Sibylle Preuss
Production Assistant:
Paige Sullivan
Production Assistant:
Honor Martin
Production Company Live Action:
Outsider
Framestore Producer:
Sian Jenkins
Director:
James Rouse
Producer:
Benji Howell
Writer and Illustrator:
Alex Latimer
Music Company:
Siren
Music Producer:
Sean Craigie-Atherton
Composer:
Alex Baranowski

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