Eyes say it all in this McDonald's McDelivery ad

Eric Carmen's 'Hungry Eyes' provides the soundtrack in Leo Burnett's latest ad

Published On
Jun 07, 2021

Editor's Pick

McDonald's is pushing its McDelivery service in the U.K. a new TV spot from Leo Burnett London, in which the expressive nature of people's eyes says everything.

Set to Eric Carmen's "Hungry Eyes," best known from "Dirty Dancing," the spot shows people waiting for, receiving and eating their McDonald's meals. There's only a single word of dialogue set amid close-up shots of the people's eyes, which convey everything from anticipation to jealousy.  The spot was directed by Chris Balmond of Outsider (who recently helmed another wordless spot, for Guinness, in which everything looks like a pint of the black stuff).

“We know that a McDelivery isn’t just about answering the urge for your iconic McDonald’s favorite," said Steve Howells, director of marketing and media, McDonald’s, in a statement. "It’s also about the rituals and routine every household has when the McDelivery arrives."

A second spot in the campaign, due to come out on June 16, will "uncover the personal, intimate rituals unique to a McDelivery that people would only partake in when they’re in their own home" and will be set to Tiffany's "I Think We're Alone Now."

Leo Burnett's previous work for McDonald's McDelivery, a series of outdoor ads featuring single golden arches lighting up windows, was rewarded with a D&AD Yellow Pencil last month. 

See all of Ad Age's A-List and Creativity 2021 winners here.

Credits

Date
Jun 07, 2021
Client :
McDonald's-UK
Agency :
Leo Burnett-London
Senior Media Channels & Performance Manager :
Kat Howcroft
Marketing Manager :
Marco Ruggeri
Brand Manager :
Molly Deaville
Marketing Executive :
Joe Light
Campaign Assistant :
Samuel Hewitt
CCO :
Chaka Sobhani
Executive Creative Director :
Mark Elwood
Creative Director :
James Millers
Creative Director :
Andrew Long
Copywriter / Art Director :
Joe Miller
Planning Director :
Hamish Cameron
Planner :
Thomas Schofield
Business Director :
Gemma Troup
Account Director :
Steph Bates
Senior Account Manager :
Laura Taylor
Account Manager :
Alice Pavey
Account Executive :
Elspeth Allen
TV Producer and Achat d'Art :
Jennifer Fewster
Project Director :
Media Buying Agency :
OMD
Business Director :
Laurence Ruthven
AV Director :
Alex D’Albertanson
Business Director :
Barry Walsh
Account Manager :
Eleonora Sceusi
Production Company :
Outsider
Director :
Chris Balmond
Editor :
Suzy Davis
Producer :
Paul McPadden
Post-Production Company :
MPC
Audio Post-Production Company :
No. 8
Photographer :
Andrew Burton

Need a credit fix? Contact the Creativity Editors

Industry
Project Type