A McDelivery driver turns up in every kind of movie scene you can think of in these broadcast promos

ITV idents by Leo Burnett promote McDelivery in partnership with Uber Eats

Published On
Jul 11, 2019

Editor's Pick

McDonald's inserts a McDelivery driver into pivotal scenes of classic movies in a new set of sponsorship idents for late-night movies on U.K. TV network ITV.

Created by Leo Burnett, the idents see recreations of cinema scenes in different genres: action, period drama, horror, space, Western, Kung Fu, fantasy and rom-com. Yet in each, a delivery courier turns up just when you're expecting something else.

For example in the period drama ident, we see a young lady reading a love letter from her betrothed. She then turns to the door expecting him to burst through, but instead, she is met with a McDelivery. Another clip sees a nervous teenage girl expecting her prom date to show up—when she opens the door it's the McDelivery driver, who looks suitably impressed. Samuel Petursson and Gunnar Olafsson directed via production company Tantrum.

The campaign is part of a sponsorship deal between ITV and McDelivery in partnership with Uber Eats, for the broadcaster’s post 9pm digital network film package, with media by OMD UK.



Jul 11, 2019
Client :
Agency :
Leo Burnett-London
Business Director :
Bethany Watts
Senior Account Manager :
Steph Bates
Account Manager :
Laura Taylor
Account Executive :
Sophie Hedgley
Marketing Manager :
Hannah Pain
Assistant Brand Manager :
Emma O’Neil
Campaign Assistant :
John McClure
Creative Director :
James Millers
Creative Director :
Andrew Long
Creative Team :
Steph Ellis
Creative Team :
Rory Hall
Planner :
Joe Beveridge
Media Agency & Contacts :
Production Company :
Exec Producer :
Will Waters
Director :
Samuel Petursson
Director :
Gunnar Olafsson
Director of Photography :
Will Bex
Art Director :
Ben Smith
Editor :
Nik Hindson
Editor :
Ed Cooper
Director :
Samuel Petursson
Director :
Gunnar Olafsson
Post Production :

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