A McDelivery driver turns up in every kind of movie scene you can think of in these broadcast promos
ITV idents by Leo Burnett promote McDelivery in partnership with Uber Eats
Editor's Pick
McDonald's inserts a McDelivery driver into pivotal scenes of classic movies in a new set of sponsorship idents for late-night movies on U.K. TV network ITV.
Created by Leo Burnett, the idents see recreations of cinema scenes in different genres: action, period drama, horror, space, Western, Kung Fu, fantasy and rom-com. Yet in each, a delivery courier turns up just when you're expecting something else.
For example in the period drama ident, we see a young lady reading a love letter from her betrothed. She then turns to the door expecting him to burst through, but instead, she is met with a McDelivery. Another clip sees a nervous teenage girl expecting her prom date to show up—when she opens the door it's the McDelivery driver, who looks suitably impressed. Samuel Petursson and Gunnar Olafsson directed via production company Tantrum.
The campaign is part of a sponsorship deal between ITV and McDelivery in partnership with Uber Eats, for the broadcaster’s post 9pm digital network film package, with media by OMD UK.
Credits
- Date
- Jul 11, 2019
- Client :
- McDonald's
- Agency :
- Leo Burnett-London
- Business Director :
- Bethany Watts
- Senior Account Manager :
- Steph Bates
- Account Manager :
- Laura Taylor
- Account Executive :
- Sophie Hedgley
- Marketing Manager :
- Hannah Pain
- Assistant Brand Manager :
- Emma O’Neil
- Campaign Assistant :
- John McClure
- Creative Director :
- James Millers
- Creative Director :
- Andrew Long
- Creative Team :
- Steph Ellis
- Creative Team :
- Rory Hall
- Planner :
- Joe Beveridge
- Media Agency & Contacts :
- OMD
- Production Company :
- Tantrum
- Exec Producer :
- Will Waters
- Director :
- Samuel Petursson
- Director :
- Gunnar Olafsson
- Director of Photography :
- Will Bex
- Art Director :
- Ben Smith
- Editor :
- Nik Hindson
- Editor :
- Ed Cooper
- Director :
- Samuel Petursson
- Director :
- Gunnar Olafsson
- Post Production :
- MPC
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