Carnivorous kids get a taste for veggies in these McDonald's print ads

Campaign by TBWA/Spain promotes seasonal vegetable choices with Happy Meals

Published On
Oct 17, 2018

Editor's Pick

Kids generally go to McDonald's for the burgers, not the carrot sticks. But a new print campaign by the company from Spain sets out to show that they can get a taste for fruit and vegetables there, too.

A set of print ads by TBWA/Spain, promoting the fact that Happy Meals now come with a choice of seasonal fruit and vegetables,  shows kids' mouths decorated with face paint depicting carnivorous animals, but chomping on items such carrots, pineapple and cherry tomatoes. "We teach your little carnivores to enjoy fruit," says the copy. 

It's an honest approach by the brand, and makes for some fun imagery too. 

Credits

Date
Oct 17, 2018
Client:
McDonald's
Agency:
TBWA/Spain
CCO&VP:
Juan Sanchez
Chief Creative Officer:
Guillermo Gines
Global Executive Creative Director:
Leandro Alvarez
Creative Director:
Jose Antonio Bosch
Creative Director:
Vicente Rodriguez
Art Director:
Jose Antonio Bosch
Copywriter:
Vicente Rodriguez
Photographer & Retoucher:
Jorge Puente
Strategy VP:
Jesús Fuertes
Strategy Director:
Patricia Cavada
Client Services Director:
Paula Novo
Account Director:
Esther Carmona
Account Supervisor:
Elisa García
Production Director:
Nuria Mazarío

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