McDonald's McDelivery ads turn fast food moments into movie scenes

Leo Burnett created witty idents for movies on ITV

Published On
Oct 01, 2021

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McDonald's is turning ordinary fast food moments into mini Hollywood epics in a new campaign for McDelivery in the U.K.

The campaign is part of the brand's movie sponsorship on broadcaster ITV.  Agency Leo Burnett created a set of six 10-second  idents themed around different genres, including a Western, romance, horror, psychological thriller, heist and a dramatic weepie. The act of grabbing someone's fries, swiping the last chicken nugget or choosing what to have for takeout are each given a witty cinema-themed spin.

“Unlike other foods we eat while watching movies, McDelivery comes with its own unique set of cravings and rituals," said Andrew Long, creative director, Leo Burnett London, in a statement. In this set of idents, each of those relatable truths is brought to life in the form of mini movies from a variety of film genres. The result is a whistle stop tour of cinema that hopefully reminds everyone watching at home, that there’s nothing quite like a McDelivery with a movie.”

It's not the first time the brand has gone Hollywood with its idents. A prevous campaign promoting its delivery service alongside Uber Eats saw a McDelivery courier stepping into iconic film scenes

Matthew Swanson at Bold directed the idents, which are running around movies on ITV 2,3 and 4. 



Oct 01, 2021
Client :
Agency :
Leo Burnett-London
Chaka Sobhani
Executive Creative Director :
Mark Elwood
Creative Director :
James Millers
Creative Director :
Andrew Long
Creative :
Cicely Alderson
Creative :
Lisi Davis
Planning Director :
Hamish Cameron
Planner :
Thomas Schofield
Business Director :
Gemma Troup
Account Director :
Steph Bates
Senior Account Manager :
Laura Taylor
Senior Account Manager :
Alice Pavey
Account Executive :
Elspeth Allen
TV Producer :
Helen Choonpicharn
Project Director :
Siobhan Mulcahy
Media Buying Agency :
Business Director :
Laurence Ruthven
Account Manager :
Eleonora Sceusi
Account Manager :
Josh Rothwell-Douglas
Production Company :
Director :
Matthew Swanson
Editor :
Saam Hodivala
Producer :
Dave Knox
Post-Production Company :
Black Kite Studios
Audio Post-Production Company :
750 MPH

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