The Golden Arches Feature in an Unusual Way in This Aussie Poster Campaign

Summertime Humor Comes From DDB Sydney

Published On
Mar 07, 2018

Editor's Pick

McDonald's is making interesting use of the Golden Arches around the world at the moment.

Hard on the heels of its directional billboards campaign in Canada, which uses the curve of the McDonald's 'M' as signposting, comes an outdoor ad from Australia, which is just starting its summer season. It's almost an unbranded ad, which at first glance simpy appears to be a pair of suntanned feet with flip flop marks. Until you look more closely.

The campaign is by DDB Sydney.

Credits

Date
Mar 07, 2018
Brand:
McDonald's Australia
Client:
McDonald's Australia
Agency:
DDB-Sydney
Chief Creative Officer:
Ben Welsh
Executive Creative Director:
Tara Ford
Creative Director:
Sian Binder
Creative:
Guilherme Machado
Creative:
Carolina Pinheiro
Creative:
Anna Paine
Photographer:
John Laurie
Creative Production House:
Lime House Creative

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Project Type