McDonald's is making interesting use of the Golden Arches around the world at the moment.
Hard on the heels of its directional billboards campaign in Canada, which uses the curve of the McDonald's 'M' as signposting, comes an outdoor ad from Australia, which is just starting its summer season. It's almost an unbranded ad, which at first glance simpy appears to be a pair of suntanned feet with flip flop marks. Until you look more closely.
The campaign is by DDB Sydney.