The Golden Arches Feature in an Unusual Way in This Aussie Poster Campaign
Summertime Humor Comes From DDB Sydney
By
Alexandra Jardine
Published On
Mar 07, 2018
Editor's Pick
McDonald's is making interesting use of the Golden Arches around the world at the moment.
Hard on the heels of its directional billboards campaign in Canada, which uses the curve of the McDonald's 'M' as signposting, comes an outdoor ad from Australia, which is just starting its summer season. It's almost an unbranded ad, which at first glance simpy appears to be a pair of suntanned feet with flip flop marks. Until you look more closely.
The campaign is by DDB Sydney.
Credits
- Date
- Mar 07, 2018
- Brand :
- McDonald's-Australia
- Client :
- McDonald's-Australia
- Agency :
- DDB-Sydney
- Chief Creative Officer :
- Ben Welsh
- Executive Creative Director :
- Tara Ford
- Creative Director :
- Sian Binder
- Creative :
- Guilherme Machado
- Creative :
- Carolina Pinheiro
- Creative :
- Anna Paine
- Photographer :
- John Laurie
- Creative Production House :
- Lime House Creative
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Project Type