McDonald's brings back the Travis Scott action figure for a tour of his favorite meal
A spot from Wieden+Kennedy New York gives the 'Rodeo' album cover a digital update
Sep 08, 2020
The cover of Travis Scott’s 2015 album “Rodeo” was graced with an image of an action figure, an uncanny replica of the musician, standing boldly astride a toy monster truck. Real-life versions of the posable rapper went on sale for $150 but can fetch over $2,000 on the resale market these days.
Now the Scott figurine is getting a digital update, in McDonald’s latest spot featuring the artist, the first celebrity to get his name on a menu item since Michael Jordan in 1992. The Travis Scott Meal will be available for $6 at the fast feeder from Sept. 8 to Oct. 4. And a tiny Scott takes viewers through a tour of the foods that come in the combo in work from Wieden+Kennedy New York and Psyop.
Scott himself is a fan of the brand and grew up eating at McD’s in Houston, so the meal is his favorite order: a Quarter Pounder with Cheese, bacon and lettuce, fries dipped in BBQ sauce and a Sprite. (Jordan also liked bacon and BBQ sauce on his burger. And action figure Scott is wearing Jordans.)
The spot makes its TV debut Tuesday night during Game 3 of the Game 3 of the Western Conference semifinals between the Houston Rockets and the Los Angeles Lakers.