McDonald’s uses paper bag art in campaign for home delivery

McDonald’s Norway brings a real arts-and-crafts feel to its new campaign promoting home delivery. Professional paper artist Julie Wilkinson of Makerie Studio worked with agency Nord DDB to design a McDonald’s takeaway bag to look like an apartment building. The resulting bag was shot by photographer Catharina Caprino. The ads promote home delivery through Foodora—pitching the home as a third option for eating McDonald’s, after in-restaurant and drive-through. “The craft needed to complement the idea without overtaking it. We aimed to maintain the right equilibrium, ensuring the McDelivery bag was recognizable as a building while retaining its iconic appearance," said the Nord DDB creatives in press materials.

McDonald’s uses paper bag art in campaign for home delivery

Featured Stories