Medieval Knights Choose the NY Lottery's Better Odds Over Likely Death in Spot for Take 5
Tom Kuntz Directs Latest Spot for McCann NY
By
Alexandra Jardine
Published On
Oct 16, 2017
Editor's Pick
The New York Lottery is promoting the one in nine odds of its daily draw game, Take 5, with a new spot in the style of a Hollywood medieval epic (think "King Arthur" or similar) but with a Monty Pythonesque twist.
The ad shows a group of knights assembled in a forest. A messenger comes to tell them the size of the enemy they're facing. "Two, maybe three...hundred thousand?" he ventures. What's more, they have catapults, and really big dragons. Their leader suggests they could go and fight them--or they could just play the Take 5 game, where they have a one in nine chance of winning.
The spot was created by McCann New York and directed by MJZ's Tom Kuntz.
Credits
- Date
- Oct 16, 2017
- Brand :
- New York Lottery
- Client :
- New York Lottery
- Agency :
- McCann-New York
- North American Chief Creative Officer :
- Eric Silver
- Chief Creative Officer :
- Sean Bryan
- Chief Creative Officer :
- Tom Murphy
- Executive Creative Director :
- Mat Bisher
- Executive Creative Director :
- Dan Donovan
- Creative Director :
- Jason Ashlock
- Creative Director :
- Dominick Baccollo
- Senior Art Director :
- Johan Leandersson
- Senior Copywriter :
- Andy Sciamanna
- Chief Production Officer :
- Nathy Aviram
- Senior Producer :
- Tamara Lecker
- Senior Vice President, Executive Music Producer :
- Eric Johnson
- Music Producer :
- Dan Gross
- Business Manager :
- Natalie Hernandez
- Executive Account Director :
- Scot Beck
- Account Director :
- Caroline Fuller
- Account Supervisor :
- Molly Vossler
- Account Executive :
- Jennifer McGill
- Vice President, Strategy Director :
- Laura Frank
- Production Company :
- MJZ
- Director :
- Tom Kuntz
- President :
- David Zander
- Senior Executive Producer :
- Eriks Krumins
- Editorial :
- Rock Paper Scissors
- Executive Producer :
- Eve Kornblum
- Editor :
- Carlos Arias
- Assistant Editor :
- Maria Lee
- Producer :
- Taylor Colbert
- Conform/Visual Effects :
- EightVFX
- Music :
- Cavalry
- Audio Mix :
- Heard City
- Telecine :
- Company 3
- Director :
- Tom Kuntz
- POS :
- Momentum
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