Medusa and Napoleon use Amazon Prime to their advantage
Wayne McClammy directs brand's latest comedic ads from Joint London
Editor's Pick
Following last year's humorous "Prime Changes Everything" campaign that imagined Rapunzel and Cleopatra using Amazon Prime accounts to their advantage, the brand is back with a couple of fun new ads providing alternative storylines to famous historical and mythical figures.
This time it's Medusa and Napoleon who benefit from the world of instant e-commerce. Medusa finds turning people into stone whenever she looks at them is "a bit of a buzzkill," so she orders a pair of sunglasses with Prime's one-day delivery and is finally able to show off her fun side. Of course, she can still give killer looks when she wants to. Nicki Minaj’s “Chun-Li” provides a punchy soundtrack.
In the second spot, Napoleon, bored and "over it" when it comes to conquering his enemies, watches "The Marvelous Mrs. Maisel" on Prime Video and realizes his true calling is actually comedy. He orders a microphone, allowing him to even make jokes about his height (rather than fighting people to compensate for it).
The ads, once again created by Joint London and directed by Wayne McClammy at Hungry Man, deftly use the simple comedic premise to deliver a clear product message.
They broke on U.S. TV over the holiday week, and are running on social media from today.
Credits
- Date
- Jan 04, 2022
- Client :
- Amazon Prime
- Agency :
- Joint-London
- Amazon Global Chief Creative Officer :
- Simon Morris
- Amazon Executive Director of Global Creative :
- Jo Shoesmith
- Amazon Group Creative Director :
- Colin Gaul
- Creative Director :
- Algy Sharman
- Creative Director :
- Jack Brough
- Creatives :
- PJ Kirby
- Creatives :
- Rory Robinson
- Partner :
- Matthew Robinson
- Business Director :
- Izzy Falcon
- Account Director :
- Ellie Vincent
- Strategy Director :
- Emily Lawrenson
- Agency Producer :
- Russell Taylor
- Agency Producer :
- Hannah Kessler
- Production Company :
- Hungry Man
- Director :
- Wayne McClammy
- DOP :
- Erik Messerschmidt
- Executive Producer :
- Rick Jarjoura
- Executive Producer :
- Mino Jarjoura
- Executive Producer :
- Matt Buels
- Production Designer :
- Robb Buono
- Costume Designer :
- Michelle Martini
- Key Makeup :
- Dominie Till
- Edit House :
- The Den
- Editor :
- Christjan Jordan
- Post Production :
- ETC London
- Onset Supervision :
- Parliament LA
- Sound :
- Factory
- Sound Engineer :
- Jon Clarke
- Music Composition :
- Air Edel Music
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