Columbia Sportswear : Meet Wim Hof

Brrrr.

Published On
Nov 03, 2011

Editor's Pick

Wim Hof is the "Ice Man," -- a unique human being who claims he has a mental thermostats that regulates his body temperature. His ability to withstand the kind of temperatures that would leave most of us jumping on a plane to Florida makes him the perfect anti-spokesperson for Columbia Sportswear's new campaign from BSSP. The spots are for the brand's new line of electrically heated clothing and feature Hof pulling some bone-chilling maneuvers. The spots were filmed in Lapland, Finland and air on YouTube and online.

Credits

Date
Nov 04, 2011
Brand :
Columbia Sportswear
Client :
Columbia Sportswear
Agency :
BSSP
Executive Creative Director :
Mike Shine
Executive Creative Director :
John Butler
Creative Director :
Tom Coates
Senior Copywriter :
Chris Bull
Senior Art Director :
Alex Rice
Senior Art Director :
Shahin Edalati
Senior Art Director :
Trevor Steinbacher
Interactive Director :
Trevor Steinbacher
Director, Broadcast Production :
Adrienne Cummins
Producer :
Luke Rzewnicki
Production Company :
ACNE
Director :
Henrik Sundgren
Executive Producer :
Fran McGivern
Line Producer :
Johnny Parker
Executive Producer :
Richard Bjorlin
Executive Producer :
Pal Asberg
Line Producer :
Anna Bergstrom
Production Company :
Woodpecker Film
Line Producer :
Hannu Kalliolahti
Director, Photography :
Jalo Faber
Editorial Company :
Cleaver
Editor :
Pete Koob
Executive Producer :
Richard Quan
Assistant Editor :
Jasmina Zaharieva
Graphics :
Tom Yaniv
Finish :
MPC
Music Company :
Sonixsphere
Additional Music :
APM
Audio Design :
Lime Studios
Sound Design :
Lime Studios
Photographer :
Ture Lillegraven
Production Company :
First Shot Productions
Producer :
Zach Crawford
Interactive Production :
BSSP
Producer :
Garrett Delorm

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Project Type