New Zealand Autism Campaign Shows Inner Workings Of Austistic Minds

Long Copy Posters By Whybin/TBWA Aim To Generate Research Donations

Published On
Jan 15, 2014
Meeting Of Minds

Editor's Pick

Whybin /TBWA/DAN Auckland uses long copy effectively to contrast the thinking of a mind with autism with a mind without, in a poster campaign for autism research project Minds for Minds. The campaign aims to generate donations for the project, which involves a team of New Zealand's top scientific minds undergoing research to identify the genetic signatures of a mind affected by autism. The posters use different colors to differentiate between the thinking of the autistic person and those studying them.

Credits

Date
Jan 15, 2014
Agency :
Whybin/TBWA - New Zealand
Brand :
Minds for Minds
Client :
Minds for Minds
Chief Creative Officer :
Toby Talbot
Creative Director :
Lisa Fedyszyn
Creative Director :
Jonathan McMahon
Art Director :
Smeta Chhotu-Patel
Art Director :
Tom Knighton
Copywriter :
Tom Johnson
Creative Group Head :
Jodi Willocks
Account Manager :
Mark Wilson
Producer :
Ali Vernon
Print Production :
Lightfarm Studios

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