It Can All Go Wrong When You Don't Read The Guardian

Latest BBH Spots For Guardian/Observer Make It Clear Who Owns The Weekend

Published On
Sep 12, 2013

Editor's Pick

The Guardian/Observer's latest campaign focuses on its "ownership" of the weekend- and the disastrous consequences of not reading the newspapers. Two spots, by BBH, promote separate weekend supplements: the Guardian's existing 'Cook' supplement and the new 'Observer Tech Monthly', which launches on Sunday 15 September. They depict different scenarios in which a female and male character try to "own the weekend" without reading the supplements. Needless to say, it doesn't go well.


Sep 12, 2013
Agency :
Brand :
The Guardian
Client :
The Guardian
Creative Team :
Gary McCreadie
Creative Team :
Wesley Hawes
Creative Team :
Matt Fitch
Creative Team :
Mark Lewis
Deputy Executive Creative Director :
David Kolbusz
Producer :
Chris Watling
Production Company :
Director :
Jeff Low
Executive Producer :
Orlando Woods
Producer :
Kwok Yau
Director, Photography :
Ed Wild
Post Production :
The Mill
Editing House :
Final Cut
Editor :
Ed Cheeseman
Sound Director :
Sound Engineer :
Sam Robson

Need a credit fix? Contact the Creativity Editors

Project Type