It Can All Go Wrong When You Don't Read The Guardian
Latest BBH Spots For Guardian/Observer Make It Clear Who Owns The Weekend
Published On
Sep 12, 2013
Editor's Pick
The Guardian/Observer's latest campaign focuses on its "ownership" of the weekend- and the disastrous consequences of not reading the newspapers. Two spots, by BBH, promote separate weekend supplements: the Guardian's existing 'Cook' supplement and the new 'Observer Tech Monthly', which launches on Sunday 15 September. They depict different scenarios in which a female and male character try to "own the weekend" without reading the supplements. Needless to say, it doesn't go well.
Credits
- Date
- Sep 12, 2013
- Agency :
- BBH-London
- Brand :
- The Guardian
- Client :
- The Guardian
- Creative Team :
- Gary McCreadie
- Creative Team :
- Wesley Hawes
- Creative Team :
- Matt Fitch
- Creative Team :
- Mark Lewis
- Deputy Executive Creative Director :
- David Kolbusz
- Producer :
- Chris Watling
- Production Company :
- Biscuit
- Director :
- Jeff Low
- Executive Producer :
- Orlando Woods
- Producer :
- Kwok Yau
- Director, Photography :
- Ed Wild
- Post Production :
- The Mill
- Editing House :
- Final Cut
- Editor :
- Ed Cheeseman
- Sound Director :
- Factory
- Sound Engineer :
- Sam Robson
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