Megan Thee Stallion created a song and video for Amazon Prime Day on July 16-17

The latest Amazon Prime Day is coming July 16-17, and Megan Thee Stallion has been recruited to promote it with a song and music themed, aptly enough, “It’s Prime Day.” The song is a bonus track—on Amazon Music only—from Megan’s forthcoming self-titled album, dropping June 28. The music video was directed by Dave Meyers and Mia Barnes through Radical Media. Other creative partners included UPP Advertising, The Den Editorial, Lime Studios, Ethos Studio and The Mill. Amazon Prime members will be able to shop Megan’s favorite products. Other influencers will be involved in the campaign, dropping deals on their favorite products across categories including beauty, sports and home. The influencers include Jess Sims, Alyssa McKay, Monet McMichael, Jared McCain, Millie Bobby Brown, Meredith Duxbury and Alix Earle. Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Megan Thee Stallion created a song and video for Amazon Prime Day on July 16-17

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