In Germany, Ogilvy Aims to Reclaim 'Mein Kampf' From Hitler

Working With Anti-Racism Association, Agency Puts Spotlight on '11 Strong Individuals Who Have Had to Deal With Xenophobia and Intolerance'

Published On
Apr 14, 2016

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Ogilvy & Mather Berlin has revealed that an English-language version of the "Mein Kampf -- gegen Rechts" is forthcoming. The original German-language version of the book was released in January as a counterpoint to Hitler's "Mein Kampf" (My Struggle), which was republished upon the expiration of its copyright; O&M Berlin worked with the non-profit Gesicht Zeigen!, an anti-racism association, to publish the "competitive tome," which features the stories of "11 strong individuals who have had to deal with xenophobia and intolerance." The book became an Amazon Germany bestseller.

"Our aim was to reclaim the words 'Mein Kampf' from Hitler and to encourage everyone in Germany to stand up against increasing racism in daily life," said Ogivly Berlin Executive Creative Director Tim Stuebane in a statement. Ogilvy & Mather Worldwide CCO and Co-Chairman Tham Khai Meng added, "At a time when the entire world begins to totter and 'hate preachers' are raising their voices, we consider it our duty to fight for a tolerant and open-minded society."

Credits

Date
Apr 14, 2016
Brand:
Gesicht Zeigen
Client:
Gesicht Zeigen
Agency:
Ogilvy & Mather-Berlin

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Project Type