Mercedes recreates the historic journey of Bertha Benz in International Women's Day ad

Film by Antoni Garage depicts the pioneering wife of automotive firm's founder

Published On
Mar 07, 2019

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Mercedes-Benz is delving into its past for International Women's Day with a cinematic global spot that recreates a pioneering journey made by Bertha Benz, wife of founder Carl Benz.

The ad is based on an almost 100km journey made by Bertha Benz to her parents' home in Pforzheim with her two sons Eugen and Richard. It depicts Benz turning up in a small town with her sputtering car, spooking the residents, including one little girl who thinks a witch is coming.  Bold and spirited, she seeks out the local pharmacist for some ligroin solvent, in the face of skeptical looks from all the local men--one who thinks she's hoping to get a stain out of her clothing.

It turns out she needed the ligroin to power her vehicle, which after some fits and starts, gets up and running. By the end of the spot, we see she's inspired the little girl for years to come--and the pharmacy she patronized became "the first ever gas station."

The spot was created by German agency Antoni Garage, and directed Sebastian Strasser via Anorak Film.

"It was important to my team to depict Bertha Benz as a strong woman and timeless role model" explains Bettina Fetzer, VP marketing at Mercedes-Benz Cars. "Bertha was a pioneer and our first test driver. Her courage and her will not to give up too easily inspire me very much. With our film we want to motivate people to go through life with a similarly positive, hands-on approach and to tackle challenges with confidence."

To mark the 170th anniversary of the birth of Bertha Benz on May 3, her life and work will also be celebrated by the Mercedes-Benz Museum in Stuttgart with a live audio play titled "My Dream is Longer Than the Night." 

Credits

Date
Mar 07, 2019
Client:
Mercedes-Benz
Agency:
Antoni Garage
Head of Global Campaigns and Product Content, Mercedes-Benz:
Damir Maric
Manager International Campaigns, Mercedes-Benz :
Boris Helms
Campaign Development / Creation Marketing Communications, Mercedes-Benz :
Daniel Ritsch
Managing Director:
Sven Dörrenbächer
Managing Director:
Matthias Schmidt
Managing Director:
Jörg Schultheis
Executive Creative Director:
Marcell Francke
Executive Creative Director:
Tilman Gossner
Executive Creative Director:
Veit Moeller
Creative Director:
Alice Bottaro
Writer:
Andre Santa Cruz
Creative Director Digital:
Juliane Krause-Akelbein
Strategist:
Alicia Gaworska
Client Service Director:
Steffen Schumann
Account Director:
Rebecca Otte-Sander
Account Manager:
Yvonne Mielke
Agency Producer:
Sebastiaan Peters
Agency Producer:
Marcus Wetschewald
Motion Design:
Antonio Afonso
Production Company:
Anorak
Managing Director:
Christiane Dressler
Executive Producer:
Christoph Petzenhauser
Producer:
Christoph Petzenhauser
Producer:
Bjoern Levy-Krueger
Director:
Sebastian Strasser
Director of Photography:
Justin Brown
Post Production Supervisor:
Christian Wegehinkel
Service Production:
ICON Films
Editing Company:
Trim Editing
Editing Company:
Slaughterhouse
Editor:
Thomas Grove Carter
Colorist:
Benedikt Hugendubel
Assistant Colorist:
Romola Davies
Sound Studio:
Slaughterhouse
Producer Sound:
Raife Burchell
Producer Sound:
Dirty Soup
Sound Designer/Mixer:
Florian Kruse
Music:
Steve Slides
Music:
Steffen Thum
Music Coordinator:
Raife Burchell
Music Coordinator:
Dirty Soup
Post Production:
The Mill
Producer:
Justin Stiebel
VFX Supervisor:
Dan Williams
2D Lead:
Carl Norton
Matte Painting:
Can Y. Sanalan
Media Agency:
AMQ

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