Mercedes recreates the historic journey of Bertha Benz in International Women's Day ad
Film by Antoni Garage depicts the pioneering wife of automotive firm's founder
Editor's Pick
Mercedes-Benz is delving into its past for International Women's Day with a cinematic global spot that recreates a pioneering journey made by Bertha Benz, wife of founder Carl Benz.
The ad is based on an almost 100km journey made by Bertha Benz to her parents' home in Pforzheim with her two sons Eugen and Richard. It depicts Benz turning up in a small town with her sputtering car, spooking the residents, including one little girl who thinks a witch is coming. Bold and spirited, she seeks out the local pharmacist for some ligroin solvent, in the face of skeptical looks from all the local men--one who thinks she's hoping to get a stain out of her clothing.
It turns out she needed the ligroin to power her vehicle, which after some fits and starts, gets up and running. By the end of the spot, we see she's inspired the little girl for years to come--and the pharmacy she patronized became "the first ever gas station."
The spot was created by German agency Antoni Garage, and directed Sebastian Strasser via Anorak Film.
"It was important to my team to depict Bertha Benz as a strong woman and timeless role model" explains Bettina Fetzer, VP marketing at Mercedes-Benz Cars. "Bertha was a pioneer and our first test driver. Her courage and her will not to give up too easily inspire me very much. With our film we want to motivate people to go through life with a similarly positive, hands-on approach and to tackle challenges with confidence."
To mark the 170th anniversary of the birth of Bertha Benz on May 3, her life and work will also be celebrated by the Mercedes-Benz Museum in Stuttgart with a live audio play titled "My Dream is Longer Than the Night."
Credits
- Date
- Mar 07, 2019
- Client :
- Mercedes-Benz
- Agency :
- Antoni Garage
- Head of Global Campaigns and Product Content, Mercedes-Benz :
- Damir Maric
- Manager International Campaigns, Mercedes-Benz :
- Boris Helms
- Campaign Development / Creation Marketing Communications, Mercedes-Benz :
- Daniel Ritsch
- Managing Director :
- Sven Dörrenbächer
- Managing Director :
- Matthias Schmidt
- Managing Director :
- Jörg Schultheis
- Executive Creative Director :
- Marcell Francke
- Executive Creative Director :
- Tilman Gossner
- Executive Creative Director :
- Veit Moeller
- Creative Director :
- Alice Bottaro
- Writer :
- Andre Santa Cruz
- Creative Director Digital :
- Juliane Krause-Akelbein
- Strategist :
- Alicia Gaworska
- Client Service Director :
- Steffen Schumann
- Account Director :
- Rebecca Otte-Sander
- Account Manager :
- Yvonne Mielke
- Agency Producer :
- Sebastiaan Peters
- Agency Producer :
- Marcus Wetschewald
- Motion Design :
- Antonio Afonso
- Production Company :
- Anorak
- Managing Director :
- Christiane Dressler
- Executive Producer :
- Christoph Petzenhauser
- Producer :
- Christoph Petzenhauser
- Producer :
- Bjoern Levy-Krueger
- Director :
- Sebastian Strasser
- Director of Photography :
- Justin Brown
- Post Production Supervisor :
- Christian Wegehinkel
- Service Production :
- ICON Films
- Editing Company :
- Trim Editing
- Editing Company :
- Slaughterhouse
- Editor :
- Thomas Grove Carter
- Colorist :
- Benedikt Hugendubel
- Assistant Colorist :
- Romola Davies
- Sound Studio :
- Slaughterhouse
- Producer Sound :
- Raife Burchell
- Producer Sound :
- Dirty Soup
- Sound Designer/Mixer :
- Florian Kruse
- Music :
- Steve Slides
- Music :
- Steffen Thum
- Music Coordinator :
- Raife Burchell
- Music Coordinator :
- Dirty Soup
- Post Production :
- The Mill
- Producer :
- Justin Stiebel
- VFX Supervisor :
- Dan Williams
- 2D Lead :
- Carl Norton
- Matte Painting :
- Can Y. Sanalan
- Media Agency :
- AMQ
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