Metro by T-Mobile recruited reality stars for campaign about the ultimate bad relationship

The epitome of drama is here, as another reality dating show hits the airwaves featuring beloved reality TV stars from “Love Island,” “Love is Blind” and “La Casa de los Famosos”—sort of. A series of new English and Spanish-language ads from Metro by T-Mobile feature reality star contestants on a “Love Island” setting now dubbed “Nada Yada Island.” Created by BarkleyOKRP, the ads feature confessionals in which contestants bemoan relationships that start out strong and have waned, resulting in them being ignored and ghosted. Among the stars featured are Marco Donatelli of “Love Island”; Lauren Speed-Hamilton, Jessica Vestal and Giannina Gibelli of “Love is Blind”; and Ariadna Gutierrez and Clovis Nienow of “La Casa de Los Famosos.” It turns out, however, their love affairs have soured not with another contestant but with their cell phone carriers, prompting them to switch to Metro’s new Flex plan. Prior to the launch of the ads, the contestants each teased the show on their social media accounts, igniting speculation about why these cast members were together in one place. A post shared by Marco Donatelli (@marcoadonatelli) The campaign, which will run nationally on English and Spanish media on TV, social media, OOH and radio, follows the style of several other recent campaigns by brands spoofing the reality TV genre. H&R Block, Duolingo and even non-profit organization Gas Leaks Project have all spoofed a reality TV series. Popular Creativity stories from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Metro by T-Mobile recruited reality stars for campaign about the ultimate bad relationship

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