Pay-per-mile car insurance is here.

Metromile is one of the many start-ups Division of Labor has worked with over the years. More specifically, they're an insurance start-up that only charges people for the miles they drive. And we narrowed in on a pretty specific community of people that this type of insurance is for; young, urban people who typically get around using alternative forms of transportation; skateboard, scooter, public transport, vehicle sharing, electric bikes, Boosted Boards etc. So we developed a campaign around this community of young, urban dwellers who have cars, but rarely drive them. We used social media, digital video, mobile placements and outdoor along public transportation routes. We also had the pleasure of working with illustrator, Chris Delorenzo, whose style was perfect for this campaign.

Pay-per-mile car insurance is here.

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