Seattle agency Creature takes Barton Beers' Pacifico brand off the beaten path with photography by Lars Topelmann (www.larstopelmann.com) that would feel right at home in, say, a Sierra Club travel brochure. The shoot was "a truly authentic experience," says co-CD Matt Peterson. "Our talent is mostly a group of expats living in the Todos Santos area, surfing, playing guitars, grilling fish and what have you. They really embrace the Pacifico brand and they embraced our crew, showing our group all the secret spots and throwing a big party for us. We brought the beer, of course." As for why the people play such second fiddle to the terrain