Microsoft's Super Bowl ad tells story of first woman to coach in the Big Game
Ad by MCann is the latest Super Bowl spot to put women front and center
Editor's Pick
Microsoft is the latest Super Bowl marketer putting women front-and-center and trying to be more inclusive in its commercial.
The company will use its 60-second ad to tell the story of Katie Sowers, a coach for the San Francisco 49ers, who will become the first women ever to coach in the Super Bowl.
“I want anyone who sees my story, not just women, to know that anything is possible if you truly believe it and work for it,” Sowers said in a statement. “Your gender, your sexual orientation, your skin color—those are all just a part of what makes you who you are—those things should never limit how far you can go in this world.”
Microsoft joins Olay and Amazon, among others, who are featuring women, minorities and LGBTQ in their Super Bowl ads.
The spot, created by McCann New York and directed by Peter Berg, is an extension of Microsoft’s “Bring it to the Surface” campaign. Sowers was featured in its most recent Microsoft Surface campaign.
Credits
- Date
- Jan 28, 2020
- Client :
- Microsoft
- Agency :
- McCann-New York
- Corporate Vice President of Brand Advertising and Research :
- Kathleen Hall
- GM Global Advertising :
- Deana Singleton
- Director Social and Media Partnerships :
- Jenny Leahy
- Senior Marketing Manager :
- Danna Brokaw
- Senior Marketing Manager :
- Ashley Castellanos
- Senior Marketing Manager :
- Veronica Mao
- Global Brand and Digital Marketing Manager :
- Kecia Classen
- Senior Marketing Communications Manager :
- Natalie Thompson
- Co-Chief Creative Officer :
- Sean Bryan
- Co-Chief Creative Officer :
- Tom Murphy
- EVP Global Executive Creative Director :
- Shayne Millington
- Creative Director :
- Dabo Che
- VP Creative Director :
- Gabrielle Shirdan
- VP Creative Director :
- Geoff Bentz
- VP Creative Director :
- Nic Howell
- Associate Creative Director :
- Nick Ciomperlik
- Associate Creative Director :
- Ricardo Muñoz
- Associate Creative Director :
- David Perea
- Associate Creative Director :
- Nickie Thongton
- EVP Executive Creative Director :
- Chris Mitton
- Executive Creative Director :
- Michael Aimette
- Managing Director :
- Kevin Nelson
- EVP Executive Account Director :
- Tina Galley
- SVP Executive Account Director :
- Rosemary Calderone
- Account Director :
- Ellie Choi
- Account Supervisor :
- Alex Cho
- Chief Communications Officer :
- Jeremy Miller
- SVP Director of Project Management :
- Stella Warkman
- Senior Project Manager :
- Lauren Kosche
- EVP Global Director Strategy and Research :
- Ash Farr
- Strategy Director :
- Jordan Berger
- SVP Head of Integrated Production :
- Carolyn Johnson
- Senior Producer :
- Rebecca Magner
- Senior Producer :
- Nina Roussarie
- Producer :
- Morgan Edstrom
- Art Producer :
- Caroline Sollmann
- SVP Executive Music Producer :
- Eric David Johnson
- Business Manager :
- David Halberstadt
- Production Company :
- Film 47
- Director :
- Peter Berg
- Executive Producer :
- Helga Gruber
- Line Producer :
- Taylor Steadman
- President :
- Vic Palumbo
- Editorial :
- No6
- Editorial :
- Rock Paper Scissors
- Editor :
- James Duffy
- Editor :
- Frank Snider
- Editor :
- Damion Clayton
- Audio :
- Sonic Union
- EP :
- Justine Cortale
- Producer :
- Patrick Sullivan
- Audio Engineer :
- Rob Ballingall
- Post/VFX :
- Method Studios NY
- EP :
- Graham Dunglinson
- Producer :
- Hayley Wallach
- Producer :
- Alyssa Giuliano
- VFX Supervisor/ECD :
- Randie Swanberg
- VFX Team :
- Margolit Steiner
- VFX Team :
- Chihcheng Peng
- VFX Team :
- Kevin Quinlan
- VFX Team :
- Brandon Danowski
- VFX Team :
- Yoshiko Hirata
- VFX Team :
- Mark Woit
- VFX Team :
- Matt Welch
- VFX Team :
- Cecilie
- VFX Team :
- Aaron Neitz
- VFX Team :
- Pilan Lectez
- AE Animator :
- Steven Lee
- Color :
- Company 3
- Color :
- rgba(255, 255, 255, 0.00)
- Senior Colorist :
- Stefan Sonnenfeld
- Senior Producer :
- Gabriel Wakeman
- Executive Producer :
- Ashley McKim
- Music :
- JSM Music
- CEO/CCO/Co-composer :
- Joel Simon
- VP/Executive Producer :
- Jeff Fiorello
- Co-Composer :
- Nathan Padgett
- Producer :
- Norm Felker
- Producer :
- Andrew Manning
- Media Group :
- Wasserman Media Group
- Senior Manager Brands :
- Maggie Lanter
- Manager Brands :
- Samantha Branman
- Communications :
- WE Communications
- Account Manager :
- Chelsea Hawkins
Need a credit fix? Contact the Creativity Editors
Related work
Microsoft: Microsoft's Pride platform spans product, people and the metaverse
Microsoft: Microsoft helped injured veterans create an anthem for the Invictus Games
Microsoft: Play Xbox using these 'Sonic the Hedgehog' fur babies
