Miller High Life made a light-up neon holiday tree that smells like a smoky dive bar

The 2.5-foot tree has that ‘nostalgic dive bar smell of sweet tobacco’

Published On
Dec 06, 2023
Miller High Life's "Merry High Light" tree sitting atop a bar

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Beer brands making kitchy holiday products has become something of a tradition.

Miller Lite has made “Beenaments,” a “Christmas Tree Keg Stand” and, most recently, the “Beercracker,” a modified nutcracker. Not to be outdone, Miller High Life has produced the “Gingerbread Dive Bar” and the “Beer Leg Lamp.”

Now, High Life is upping the ante with the “Merry High Light,” a neon tree made for people who don’t have enough dive bar in their holiday decorations.

Closeup of the Merry High Light tree skirt

The 2.5-foot tree features the Miller High Life soft cross logo on top, and a tree skirt on the bottom that matches the girl in the moon’s striped skirt. Perhaps the best part is that it’s scented—we’re told it has “the nostalgic dive bar smell of sweet tobacco.”

The tree goes on sale Dec. 8 at millerhighlife.com/120th-anniversary for $120 each. They’re expected to go quickly, but if you aren’t able to score one, you can also enter to win a larger, 5-foot version—of which there is only one.

Photo of the 5-foot and 2.5-foot versions of the Merry High Light