Ryan Reynolds brings back Rick Moranis to promote Mint Mobile in a field of mint

'2020 has been weird and we could all use more Rick Moranis,' says Reynolds in accompanying memo

Published On
Sep 09, 2020

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Rick Moranis, the amiably nerdy Canadian star of 80s classics like "Ghostbusters," "Honey I Shrunk the Kids' and "Spaceballs," has been semi-retired from Hollywood since the mid 90s, when he was widowed and left to spend more time with his kids.

However, Ryan Reynolds has persuaded him back on screen, to star in a spot for his Mint Mobile brand promoting its $30 unlimited plan. In the film, Reynolds, standing in a field full of mint, explains that, because Mint Mobile has gone so long without an unlimited plan, Moranis is the perfect person to introduce it. It transpires that he hasn't asked Moranis (who mutters that he "really must get a phone") to say anything, it's just that he's a massive fan. 

As Reynolds says in an accompanying memo, "There's no really good reason for it except 2020 has been weird and we could all use more Rick Moranis." (We'd agree with him on that one. Although, it looks like we are set to see more Moranis anyway: in February, the Hollywood Reporter revealed he's agreed to star in a reboot of "Honey I Shrunk the Kids.")

There are two more films in the campaign, one starring Paul Revere’s descendant Avery Revere and the other featuring 2019 Teacher of the Year Rodney Robinson. But the Moranis spot is already going viral on Twitter, where everyone agrees that Rick Moranis rocks. 

It's the latest eye-catching stunt for Reynolds, whose others brands include Aviation Gin; previous efforts for Mint include a Super Bowl stunt in which it gave away 300,000 hours of free service rather than pay the Super Bowl ad price tag. His own production company, Maximum Effort, worked on the film.

Credits

Date
Sep 09, 2020
Client :
Mint Mobile
Agency :
Maximum Effort

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