Dick's Sporting Goods Gets Adrenalin Pumping in Latest Spot
Anomaly Emphasizes 'The Moment' in Latest Spot for the Brand
Published On
Jul 22, 2014
Editor's Pick
The dramatic meets the sentimental in Anomaly's latest spot for retailer Dick's Sporting Goods. Hard-working young athletes in pursuit of glory are at the heart of this beautifully shot ad.and every scene shows a budding hopeful on the cusp of a significant "moment."
Director Max Malkin shows each determined face just as it -- whatever "it" may be -- is about to happen, before cutting away to let viewers' imaginations complete the narrative.
Credits
- Date
- Jul 22, 2014
- Brand :
- Dick's Sporting Goods
- Client :
- Dick's Sporting Goods
- Agency :
- Anomaly
- Director :
- Max Malkin
- Creative Director :
- Seth Jacobs
- Copywriter :
- Johnny Dantonio
- Art Director :
- Matt Walton
- Account Supervisor :
- Ji You
- Business Director :
- Damien Reid
- Account Director :
- Mike Reuter
- Head of Broadcast Production :
- Andrew Loevenguth
- Producer :
- Matt Flaherty
- Production Company :
- PRETTYBIRD
- Executive Producer :
- Kerstin Emhoff
- Executive Producer :
- Ali Brown
- Head of Production :
- Tracy Hauser
- Producer :
- Pedro de Oliveira
- Production Supervisor :
- Terry Maxfield
- Director, Photography :
- Peter Simonite
- 1st Assistant Director :
- Todd Thompson
- Production Designer :
- Kells Jesse
- Wardrobe Stylist :
- Summar Salah
- Casting :
- The Cast Station
- Editorial :
- Consulate
- Editor :
- Peter Johnson
- Executive Producer :
- Alan Lopez
- Post Producer :
- Company 3
- Telecine :
- Tom Poole
- Executive Producer :
- Tara Dowd
- Visual Effects Flame Artist :
- Framestore
- Senior Producer :
- Graham Dunglison
- Visual Effects Supervisor :
- Matt Pascuzzi
- Flame Artist :
- Raul Ortego
- Flame Artist :
- Euna Kho
- Flame Artist :
- Hieu Phan
- Animation :
- Jim Hundertmark
- Sound Mix :
- Audio Engine
- Mixer :
- Tom Goldblatt
- Music :
- Search Party
- Music Executive Producer :
- Eric David Johnson
- Composer :
- Woody Ranere
- Composer :
- Christian Celaya
- Music Producer :
- Winslow Bright
Need a credit fix? Contact the Creativity Editors
Industry
Project Type