Dick's Sporting Goods Gets Adrenalin Pumping in Latest Spot
Anomaly Emphasizes 'The Moment' in Latest Spot for the Brand
Jul 22, 2014
The dramatic meets the sentimental in Anomaly's latest spot for retailer Dick's Sporting Goods. Hard-working young athletes in pursuit of glory are at the heart of this beautifully shot ad.and every scene shows a budding hopeful on the cusp of a significant "moment."
Director Max Malkin shows each determined face just as it -- whatever "it" may be -- is about to happen, before cutting away to let viewers' imaginations complete the narrative.