Dick's Sporting Goods Gets Adrenalin Pumping in Latest Spot

Anomaly Emphasizes 'The Moment' in Latest Spot for the Brand

Published On
Jul 22, 2014

Editor's Pick

The dramatic meets the sentimental in Anomaly's latest spot for retailer Dick's Sporting Goods. Hard-working young athletes in pursuit of glory are at the heart of this beautifully shot ad.and every scene shows a budding hopeful on the cusp of a significant "moment."

Director Max Malkin shows each determined face just as it -- whatever "it" may be -- is about to happen, before cutting away to let viewers' imaginations complete the narrative.


Jul 22, 2014
Brand :
Dick's Sporting Goods
Client :
Dick's Sporting Goods
Agency :
Director :
Max Malkin
Creative Director :
Seth Jacobs
Copywriter :
Johnny Dantonio
Art Director :
Matt Walton
Account Supervisor :
Ji You
Business Director :
Damien Reid
Account Director :
Mike Reuter
Head of Broadcast Production :
Andrew Loevenguth
Producer :
Matt Flaherty
Production Company :
Executive Producer :
Kerstin Emhoff
Executive Producer :
Ali Brown
Head of Production :
Tracy Hauser
Producer :
Pedro de Oliveira
Production Supervisor :
Terry Maxfield
Director, Photography :
Peter Simonite
1st Assistant Director :
Todd Thompson
Production Designer :
Kells Jesse
Wardrobe Stylist :
Summar Salah
Casting :
The Cast Station
Editorial :
Editor :
Peter Johnson
Executive Producer :
Alan Lopez
Post Producer :
Company 3
Telecine :
Tom Poole
Executive Producer :
Tara Dowd
Visual Effects Flame Artist :
Senior Producer :
Graham Dunglison
Visual Effects Supervisor :
Matt Pascuzzi
Flame Artist :
Raul Ortego
Flame Artist :
Euna Kho
Flame Artist :
Hieu Phan
Animation :
Jim Hundertmark
Sound Mix :
Audio Engine
Mixer :
Tom Goldblatt
Music :
Search Party
Music Executive Producer :
Eric David Johnson
Composer :
Woody Ranere
Composer :
Christian Celaya
Music Producer :
Winslow Bright

Need a credit fix? Contact the Creativity Editors

Project Type