Adorable Mop Dog Stars in Dr Pepper's Newest Ad
A Hairy Stray Helps Relay Brand Tag to 'Always Be One of A Kind'
Editor's Pick
An adorable mop dog -- or Komondor, for you canine fans -- is the star of a Dr Pepper ad sporting the brand's fresh tagline, "Always Be One of A Kind."
The heartfelt spot features a mop dog's quest to fit in (although we're wondering why such a cuddly-looking critter would have any self-image issues). While roaming the streets alone, the stray stumbles upon a Dr Pepper driver who puts him in his truck. But right as he's about to drop him off at an animal shelter, he has a change of heart and - you guessed it - decides to keep the pup.
The campaign aims to put a more empowering twist on the brand's classic signature, "One of a Kind." The mop dog ad debuted during the first College Football Playoff National Championship Game. The next spot is set to release this summer, with additional work in the campaign to roll out throughout the year. In the future, the CFPC Game will be an important platform for Dr Pepper. While the brand has been a sponsor of college football for more than 20 years, in 2015 its involvement will expand to include a six-year contract as the official presenting sponsor of the College Football Championship trophy.
Credits
- Date
- Jan 13, 2015
- Brand :
- Dr. Pepper
- Client :
- Dr. Pepper
- Agency :
- Deutsch-Los Angeles
- Chief Creative Officer :
- Pete Favat
- Executive Vice President, Executive Creative Director :
- Brett Craig
- Creative Director :
- Ryan Lehr
- Creative Director :
- Erick Mangali
- Art Director :
- John Baker
- Copywriter :
- Chris Jones
- Senior Vice President, Group Planning Director :
- Mitch Polatin
- Director, Integrated Production :
- Vic Palumbo
- Vice President, Executive Producer :
- Megan Meloth
- Music Director :
- Dave Rocco
- Director, Integrated Business Affairs :
- Abilino P. Guillermo
- Director, Broadcast Traffic :
- Carie Bonillo
- Senior Broadcast Traffic Manager :
- Gus Mejia
- Senior Business Affairs Manager :
- Teri Donner
- Broadcast Traffic/Talent Payment Coordinator :
- Terence Dowling
- Concept Director :
- Suzanne Polverino
- Senior Concept Producer :
- Sam Barbera
- Production Company :
- Imperial Woodpecker
- Director :
- Simon McQuoid
- Director, Photography :
- Roman Vasyanov
- Executive Producer :
- Charlie Cocuzza
- Executive Producer :
- Doug Halbert
- Line Producer :
- Anita Wetterstedt
- Editorial House :
- Cut + Run
- Editor :
- Steve Gandolfi
- Assistant Editor :
- Sean Fazende
- Assistant Editor :
- Kendra Juul
- Head of Production :
- Amburr Farris
- Executive Producer :
- Carr Shilling
- Managing Director :
- Michelle Eskin
- Post Facility :
- The Mill, LA
- Visual Effects Executive Producer :
- Sue Troyan
- Color Executive Producer :
- Thatcher Peterson
- Senior Visual Effects Producer :
- Kait Boehm
- Color Producer :
- Natalie Westerfield
- Production Coordinator :
- Benjamin Sposato
- 2D Lead :
- Adam Lambert
- 2D Artist :
- Patrick Munoz
- 2D Artist :
- Tim Robbins
- 3D Artist :
- Michael Kash
- 3D Artist :
- Steven Olsen
- Colorist :
- Adam Scott
- Audio Post Company :
- Lime Studios
- Mixer :
- Mark Meyhaus
- Producer Assistant :
- Matt Miller
- Executive Producer :
- Susie Boyajan
- Music Composition :
- Elias Arts
- Executive Creative Director/Production :
- Vincenzo LoRusso
- Creative Director :
- Mike Goldstein
- Executive Producer :
- Ann Haugen
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