A Subway Customer's Alter Ego is More Adventurous in This U.K. Spot

McCann Campaign Urges You to Be a 'lunchtime lion'

Published On
Apr 18, 2017

Editor's Pick

In a new spot from Subway in the U.K., a man spies his alter ego in the sandwich restaurant and gets glimpse of another life in which he's more adventurous with his lunch than boring ham and cheese.

The ad, humorously directed by Max Sherman at Blink for McCann London, sees the timid protagonist transformed into a "lunchtime lion," striding into the Subway and ordering a BBQ Beef Burnt Ends Sub in a loud and commanding voice (which he quickly lowers to his more subdued one.) It was filmed in a real Subway restaurant in Essex and the camapign is running till May 23 across TV, print, OOH, digital and radio.


Apr 18, 2017
Brand :
Client :
Agency :
McCann - London
Head of Integrated Production :
Sergio Lopez
Executive Producer :
Sophie Chapman-Andrews
Creative Director :
Alexei Berwitz
Creative Director :
Rob Webster
Creative :
Liam Riddler
Creative :
Dom Butler
Agency Producer :
Lois Newcombe
Agency Producer :
Michelle Prinsloo
Production Company :
Director :
Max Sherman
Producer :
Patrick Craig
Executive Producer :
Ben Sharpe
Director, Photography :
Alex Barber
Production Designer :
Dan Betteridge
Editor :
Saam Hodivala
Production Company :
Publisher :
Chris Graves
Sound Studio :
Composer :
Adam Smyth
Composer :
Andy Allen
Colorist :
George K
Color :
Editorial Company :
Work TV

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