Is this the weirdest agency Christmas effort ever? Yes. But it's for a good cause -- which might, might make riding in Santa's lap okay. Wieden & Kennedy Amsterdam built a giant Santa and asked employees, a.k.a. "Mother Buckers" to ride his lap for as long as possible. The longer they rode, the more money was raised for charity. The idea was hatched out of the agency's apprenticeship program, The Kennedys.
Plus, interactivity: The agency handed out numbers to family and friends, and if your number corresponded with the number of the person who rode the longest -- also given the uncomfortable title of "Champion Mother Bucker" -- then you pick where the donation goes.
The winner, who will forever be known as the man who rode in Santa's lap for 2.22 minutes was Heineken account executive Luis Ortiz. 2,230 Euros were donated to charity. And because Mr. Ortiz did the riding shirtless, the agency is upping that amount to 3,000 Euros.