Wieden + Kennedy Amsterdam : Mother Bucker
Yeah, Santa baby.
Editor's Pick
Is this the weirdest agency Christmas effort ever? Yes. But it's for a good cause -- which might, might make riding in Santa's lap okay. Wieden & Kennedy Amsterdam built a giant Santa and asked employees, a.k.a. "Mother Buckers" to ride his lap for as long as possible. The longer they rode, the more money was raised for charity. The idea was hatched out of the agency's apprenticeship program, The Kennedys.
Plus, interactivity: The agency handed out numbers to family and friends, and if your number corresponded with the number of the person who rode the longest -- also given the uncomfortable title of "Champion Mother Bucker" -- then you pick where the donation goes.
The winner, who will forever be known as the man who rode in Santa's lap for 2.22 minutes was Heineken account executive Luis Ortiz. 2,230 Euros were donated to charity. And because Mr. Ortiz did the riding shirtless, the agency is upping that amount to 3,000 Euros.
Credits
- Date
- Dec 14, 2012
- Brand :
- Wieden & Kennedy-Amsterdam
- Client :
- Wieden & Kennedy-Amsterdam
- Agency :
- Wieden & Kennedy-Amsterdam
- Executive Creative Director :
- Mark Bernath
- Executive Creative Director :
- Eric Quennoy
- Creative Director :
- Alvaro Sotomayor
- Art Director :
- The Kennedys
- Art Director :
- Cara To
- Art Director :
- Ben Sandler
- Art Director :
- Jess Hall
- Art Director :
- Ella de Weijer
- Art Director :
- Thomas Payne
- Art Director :
- Jordi Luna
- Agency Producer :
- Judd Caraway
- Project Manager :
- Judd Caraway
- Production Company :
- Brenninkmeijer & Isaacs
- Director :
- Ben Sandler
- Director, Photography :
- Camille Herren
- Art Production :
- Cineset Amsterdam
- Art Production :
- Paul de Bruin
- Technical Support :
- Het Licht Amsterdam
- Editor :
- Jordi Luna
- Music :
- Deck the Halls Rearranged
- Music Company :
- Soho Music
- Music Supervisor :
- Kate Young
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