Serena Williams' own mom narrates Gatorade's ad paying tribute to her motherhood
Player is awesome because she's 'like a mother,' says Wimbledon-timed spot
Editor's Pick
Gatorade pays tribute to Serena Williams' fightback to the top of women's tennis 10 months after motherhood in its latest ad -- and it's narrated by Williams' own mother.
Oracene Price's voice describes how Williams "sacrificed," "pushed through the pain" and "gave 100 per cent without any sleep" like a mother, and more, to footage of Williams training for her latest Wimbledon final.
The spot came out just before Williams' Wimbledon final on Saturday and while she may have lost (to Angelique Kerber), it's her extraordinary achievement in coming back so soon after a near-fatal childbirth that will be remembered -- including her post-match comment that she was "playing for all the moms out there." And that's what the ad, by TBWA/Chiat/Day, is about.
Credits
- Date
- Jul 17, 2018
- Sound Designer :
- Gareth Williams
- Sound Design :
- Human Worldwide
- Composer :
- Jon Hubbell
- Creative Director :
- Gareth Williams
- Executive Producer :
- Carol Dunn
- Music :
- Human Worldwide
- Assistant Mixer :
- Peter Lapinski
- Mixer :
- Mark Meyuhas
- Executive Producer :
- Susie Boyajan
- Final Mix :
- Lime
- Colorist :
- Jonah Braun
- Color :
- Framestore
- VFX Support :
- Alexandra Wysota
- VFX Support :
- Brent Shafer
- VFX Coordinator :
- Amee Minsal
- Compositor :
- Humberto Reynaga
- Compositor :
- Kingsley Rothwell
- Compositor :
- Minsang Lee
- Compositor :
- JD Yepes
- Flame Lead :
- Julian Ford
- Flame Lead :
- Sarah Marikar
- Creative Director :
- Alex Thomas
- Producer :
- Morgan MacCuish
- Executive Producer :
- James Razzall
- VFX Studio :
- Framestore
- Assistant Editor :
- Ronnie Shatto
- Media Agency :
- OMD
- Senior Traffic Operations Manager :
- Judy Brill
- Talent Payment Manager :
- Kevin Castro
- Business Affairs Manager :
- Tana Prosper
- Director of Business Affairs :
- Robin Rossi
- Account Group Assistant :
- Wenona Carlos
- Management Supervisor :
- Gabriela Marino
- Brand Director :
- Robyn Morris
- Managing Director :
- Jerico Dig Cabaysa
- Associate Producer :
- Jeff Holiday
- Executive Producer :
- Guia Iacomin
- Director of Production :
- Brian O'Rourke
- Senior Art Director :
- Stephen Lum
- Senior Copywriter :
- Liz Cartwright
- Global Creative Director :
- Mark Peters
- Global Creative Director :
- Doug Menezes
- Brand :
- Gatorade
- Agency :
- TBWA/Chiat/Day
- Editorial Company :
- Cut + Run
- Managing Partner :
- Michelle Eskin
- Executive Producer :
- Amburr Farls
- Chief Creative Officer :
- Renato Fernandez
- Producer :
- Brian Mulvey
- Editor :
- Sean Fazende
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