Serena Williams' own mom narrates Gatorade's ad paying tribute to her motherhood

Player is awesome because she's 'like a mother,' says Wimbledon-timed spot

Published On
Jul 17, 2018

Editor's Pick

Gatorade pays tribute to Serena Williams' fightback to the top of women's tennis 10 months after motherhood in its latest ad -- and it's narrated by Williams' own mother.

Oracene Price's voice describes how Williams "sacrificed," "pushed through the pain" and "gave 100 per cent without any sleep" like a mother, and more, to footage of Williams training for her latest Wimbledon final.

The spot came out just before Williams' Wimbledon final on Saturday and while she may have lost (to Angelique Kerber), it's her extraordinary achievement in coming back so soon after a near-fatal childbirth that will be remembered -- including her post-match comment that she was "playing for all the moms out there." And that's what the ad, by TBWA/Chiat/Day, is about.

Credits

Date
Jul 17, 2018
Sound Designer:
Gareth Williams
Sound Design:
Human
Composer:
Jon Hubbell
Creative Director:
Gareth Williams
Executive Producer:
Carol Dunn
Music:
Human
Assistant Mixer:
Peter Lapinski
Mixer:
Mark Meyuhas
Executive Producer:
Susie Boyajan
Final Mix:
Lime
Colorist:
Jonah Braun
Color:
Framestore
VFX Support:
Alexandra Wysota
VFX Support:
Brent Shafer
VFX Coordinator:
Amee Minsal
Compositor:
Humberto Reynaga
Compositor:
Kingsley Rothwell
Compositor:
Minsang Lee
Compositor:
JD Yepes
Flame Lead:
Julian Ford
Flame Lead:
Sarah Marikar
Creative Director:
Alex Thomas
Producer:
Morgan MacCuish
Executive Producer:
James Razzall
VFX Studio:
Framestore
Assistant Editor:
Ronnie Shatto
Media Agency:
OMD
Senior Traffic Operations Manager:
Judy Brill
Talent Payment Manager:
Kevin Castro
Business Affairs Manager:
Tana Prosper
Director of Business Affairs:
Robin Rossi
Account Group Assistant:
Wenona Carlos
Management Supervisor:
Gabriela Marino
Brand Director:
Robyn Morris
Managing Director:
Jerico Dig Cabaysa
Associate Producer:
Jeff Holiday
Executive Producer:
Guia Iacomin
Director of Production:
Brian O'Rourke
Senior Art Director:
Stephen Lum
Senior Copywriter:
Liz Cartwright
Global Creative Director:
Mark Peters
Global Creative Director:
Doug Menezes
Brand:
Gatorade
Agency:
TBWA/Chiat/Day
Editorial Company:
Cut + Run
Managing Partner:
Michelle Eskin
Executive Producer:
Amburr Farls
Chief Creative Officer:
Renato Fernandez
Producer:
Brian Mulvey
Editor:
Sean Fazende

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Project Type
Tags