Moto G's Battery Life Promises to Endure Your Most Torturous Dating Journeys
Droga5 Goes to Extremes to Promote Phone Feature
Aug 05, 2015
Droga5 New York goes to ridiculous extremes to showcase the all-day battery life of a Moto G phone in a funny new ad directed by Steve Ayson via MJZ. It opens on a weary desert traveler, who looks as if he's about to teeter off his camel on what seems to be a quest for water and respite. He scans his phone-- maybe he's searching a for a pitstop? Nothing surfaces until he broadens his search to a 100-mile radius, at the end of which, it turns out, he'll find the girl he's meeting for a date. Fortunately, he pumps out R.Kelly's "Ignition" on his phone to keep him motivated.