Moto G's Battery Life Promises to Endure Your Most Torturous Dating Journeys

Droga5 Goes to Extremes to Promote Phone Feature

Published On
Aug 05, 2015

Editor's Pick

Droga5 New York goes to ridiculous extremes to showcase the all-day battery life of a Moto G phone in a funny new ad directed by Steve Ayson via MJZ. It opens on a weary desert traveler, who looks as if he's about to teeter off his camel on what seems to be a quest for water and respite. He scans his phone-- maybe he's searching a for a pitstop? Nothing surfaces until he broadens his search to a 100-mile radius, at the end of which, it turns out, he'll find the girl he's meeting for a date. Fortunately, he pumps out R.Kelly's "Ignition" on his phone to keep him motivated.


Aug 05, 2015
Brand :
Client :
Agency :
Droga5-New York
Chairperson :
David Droga
Chief Creative Officer :
Ted Royer
Executive Creative Director :
Neil Heymann
Creative Director :
Hannes Ciatti
Creative Director :
John McKelvey
Copywriter :
Sarah Lloyd
Art Director :
Mary Dauterman
Senior Designer :
Candice Ralph
Chief Creative Officer :
Sally-Ann Dale
Head of Broadcast Production :
Ben Davies
Broadcast Producer :
Rob Marmor
Broadcast Producer :
Rebecca Wilmer
Head of Strategy :
Chet Gulland
Senior Brand Strategist :
Zach Cohn
Group Account Director :
Melissa Nelson
Account Manager :
Stephanie Thiel
Associate Account Manager :
Yana Nemecek
Project Manager :
Charlie Fisher
Senior Vice President, Global Marketing and Communications :
Adrienne Hayes
Senior Brand Marketing Manager :
Magno Herran
Senior Brand Communications Manager :
Katie Cowan
Production Company :
Director :
Steve Ayson
Director, Photography :
Joost Van Gelder
Executive Producer :
Donald Taylor
Editorial :
Mack Cut
Editor :
Ian Mackenzie
Assistant Editor :
Mike Leuis
Executive Producer :
Sasha Hirschfeld
Post Production :
The Mill
Executive Producer :
Sean Costelloe
Producer :
Alex Bader
Song :
Ignition Remix
Mixer :
Conrad Sanguineti

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