Moto G's Battery Life Promises to Endure Your Most Torturous Dating Journeys
Droga5 Goes to Extremes to Promote Phone Feature
By
Ann-Christine Diaz
Published On
Aug 05, 2015
Editor's Pick
Droga5 New York goes to ridiculous extremes to showcase the all-day battery life of a Moto G phone in a funny new ad directed by Steve Ayson via MJZ. It opens on a weary desert traveler, who looks as if he's about to teeter off his camel on what seems to be a quest for water and respite. He scans his phone-- maybe he's searching a for a pitstop? Nothing surfaces until he broadens his search to a 100-mile radius, at the end of which, it turns out, he'll find the girl he's meeting for a date. Fortunately, he pumps out R.Kelly's "Ignition" on his phone to keep him motivated.
Credits
- Date
- Aug 05, 2015
- Brand :
- Motorola
- Client :
- Motorola
- Agency :
- Droga5-New York
- Chairperson :
- David Droga
- Chief Creative Officer :
- Ted Royer
- Executive Creative Director :
- Neil Heymann
- Creative Director :
- Hannes Ciatti
- Creative Director :
- John McKelvey
- Copywriter :
- Sarah Lloyd
- Art Director :
- Mary Dauterman
- Senior Designer :
- Candice Ralph
- Chief Creative Officer :
- Sally-Ann Dale
- Head of Broadcast Production :
- Ben Davies
- Broadcast Producer :
- Rob Marmor
- Broadcast Producer :
- Rebecca Wilmer
- Head of Strategy :
- Chet Gulland
- Senior Brand Strategist :
- Zach Cohn
- Group Account Director :
- Melissa Nelson
- Account Manager :
- Stephanie Thiel
- Associate Account Manager :
- Yana Nemecek
- Project Manager :
- Charlie Fisher
- Senior Vice President, Global Marketing and Communications :
- Adrienne Hayes
- Senior Brand Marketing Manager :
- Magno Herran
- Senior Brand Communications Manager :
- Katie Cowan
- Production Company :
- MJZ
- Director :
- Steve Ayson
- Director, Photography :
- Joost Van Gelder
- Executive Producer :
- Donald Taylor
- Editorial :
- Mack Cut
- Editor :
- Ian Mackenzie
- Assistant Editor :
- Mike Leuis
- Executive Producer :
- Sasha Hirschfeld
- Post Production :
- The Mill
- Executive Producer :
- Sean Costelloe
- Producer :
- Alex Bader
- Song :
- Ignition Remix
- Mixer :
- Conrad Sanguineti
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