Droga5 New York goes to ridiculous extremes to showcase the all-day battery life of a Moto G phone in a funny new ad directed by Steve Ayson via MJZ. It opens on a weary desert traveler, who looks as if he's about to teeter off his camel on what seems to be a quest for water and respite. He scans his phone-- maybe he's searching a for a pitstop? Nothing surfaces until he broadens his search to a 100-mile radius, at the end of which, it turns out, he'll find the girl he's meeting for a date. Fortunately, he pumps out R.Kelly's "Ignition" on his phone to keep him motivated.