This sequel to 'City of God' promotes a new smartphone

Campaign for Motorola and Vivo via VMLY&R turned to the original filmmakers to mark the iconic film's 20-year anniversary

Published On
Sep 16, 2022

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It has been 20 years since the release of "City of God," the Oscar-nominated Brazilian film that brought the world's attention to the country's "favelas" and went on to become the second most watched foreign film in the world (according to a study conducted by the online platform Preply). Now, in the first-ever branded tie-up with the movie, Brazilian mobile provider Vivo has partnered with Motorola to create a sequel, in collaboration with the original filmmakers.

The project was created by VMLY&R Brazil to launch the new Motorola Edge 30 Ultra together with Vivo's 5G connection. It brings back Alexandre Rodrigues and Edson Oliveira, actors from the original film, in a new story that reunites their characters two decades later.  In the spin-off, Buscapé (Rodrigues) returns to the "City of God," now as a professional photojournalist, to cover a special event within the community. Reunited with his old friend, he stumbles upon a discovery that will start an investigation into animal trafficking, which he covers using Vivo's 5G connection and the new Edge. The film then takes a dark turn (in gripping scenes reminiscent of the original movie) but ends on a note of hope for the future of the City of God.

The movie's original director Fernando Meirelles served as executive producer on the 14-minute short, while Fred Luz of O2 Filmes served as director. The movie's original cinematographer César Charlone also participated in the production, visiting locations with Luz, and many of the original crew were also involved. 

"I am pleased to see this story being revisited," said Meirelles in a statement. "This time by the hands of Fred Luz, who put the focus on what is positive in the community, its culture, and not on the violence."

Although "City of God" had already spawned a TV spin-off, this is the first time a brand has collaborated with the entertainment property. 

"This project rescues a tradition of the Vivo brand of creating content that pays tribute to great landmarks of Brazilian culture," added Rafael Pitanguy, VMLY&R Brazil chief creative officer and deputy global chief creative officer of VMLY&R network. "Now, 20 years after the release of the greatest Brazilian film of all time, the union of Vivo and Motorola enables the reunion of the main characters involved in the original film. A historical celebration, for a historical film."

The short film included five days of cast preparation, three days of testing for hair and makeup, and four days of shooting. In all, 120 people were mobilized on the crew, and 169 extras were on location throughout the shoot. The final material also includes footage of some scenes shot with the Motorola Edge 30 Ultra phone featured in the film. 

"Smartphones are now an essential part of consumers' lives," said Andrea Brandi, head of branding at Motorola. "With technology, content creation becomes more and more viable. That is why we put the smartphone into action. Without having a professional camera, the Buscapé character uses his cell phone for journalistic investigation, with all the resources in the palm of his hand to generate quality content."

The short film can be watched at vivo.com.br/buscape or on Vivo's channel on YouTube. It will also be promoted via outdoor media in the country's main capitals, trailers in movie theaters, and online media with several content providers highlighting the features of the new smartphone used by the story's protagonist.

Credits

Date
Sep 16, 2022
Client :
Vivo
Agency :
VMLY&R-Brasil
CCO :
Rafael Pitanguy
ECD & Creative Direction :
Rodrigo Almeida
ECD & Creative Direction :
Rafael Gil
ECD :
Sleyman Khodor
Creative Director & Art Director :
Marcos Magario
Copywriter :
Jaime Agostini
Copywriter :
André Jardim
Art Director :
Bill Queiroga
Account Services :
Leonardo Balbi
Account Services :
Fernanda Duca
Account Services :
Márcia Fernandes
Account Services :
Luiz Ortega
Account Services :
Natália Vasconcelos
Account Services :
Aline Garcia
Account Services :
Carolina Rangel
Account Services :
Rafael Cardoso
Account Services :
Camila Zaim
Account Services :
Bruna Defelippe
Account Services :
Larissa Luquetti
Planning :
Marcelo Germano
Planning :
Rafael Araújo
Planning :
Giulia Romanelli
Planning :
Simone Bispo
Media :
Diego Freire
Media :
Danilo Pizardi
Media :
Ligia Antunes
Media :
Rafael Rodrigues
Client :
Marina Daineze
Client :
Gabriela Borges
Client :
Juliana Covino
Client :
Bianca Formiga
Client :
Marina Madureira
Client :
Giovani Pilla
Client :
Isabelle Pfaff
PR :
Stela Maris Ribeiro Silva
PR :
Lyane Martinelli
PR :
Leandro Freitas
PR :
Paula Ganem
PR :
Lucia Caldas
PR :
Gabriel Grunewald
PR :
Ana Carolina Cesario
PR :
Marcos Morelli
PR :
Luiz Felipe Pedroso
PR :
Gabriel Gouvea
Production :
O2
Production :
Nicole Godoy
Production :
Camila Naito
Production :
Anderson Rocha
Production :
Ian Inglez
Production :
Barbara Emery
Production :
Guilherme Rodrigues
Production :
Nicole Thedin
Production :
Amanda Vieira
Production :
Bianca Aguiar
Production :
Cléo Gonçalves
Direction :
Fred Luz
Executive Production :
Fernando Meirelles
Executive Production :
Rejane Bicca
Executive Production :
Flavia Zanini
Production :
Amanda Rossi
Production :
Patricia Aguiar
Production :
Ed Tamachiro
Production :
Luiz Braga
Script :
Paulo Lins
Script :
Thais Fuginaga
Photography Director :
Rodrigo Carvalho
Art Direction :
Ana Henriques
Production Director :
Alberto Mariotto
1st AD :
Kaká Gonçalves
Costume :
Bia Salgado
Characterization :
Denise Borro
Casting Producer :
Cecilia Homem De Mello
Casting Preparer :
Christian Duurvoort
Assembly :
Dan Abraham
Assembly :
Andre Dib
Colorist :
Sergio Pasqualino
Postproduction Company :
O2
Cast :
Alexandre Rodrigues
Cast :
Edson Oliveira
Cast :
Carol Dall Farra
Cast :
Dudu Neves
Cast :
Khalifa Idd
Cast :
Sandrão Rzo
Cast :
Caio Santos
Cast :
Hugo Brek
Cast :
Cocão Avoz
Audio Producer :
Supersonica
Composition and Production :
Antonio Pinto
Composition and Production :
Gui Francishi
Composition and Production :
Guilherme Malavasi
Service :
Marilia Franco
Service :
Cassia Garcia
Sound Design and Mixing :
David Mazzuca
Sound Design and Mixing :
Flavio Pereira

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