Mr Grump Hates the Holidays

Latest work for Midea by Pereira O'Dell

Published On
Nov 20, 2023
20231120_AA_WI_Midea_Pereira_O_Dell_header

Description

Pereira O’Dell, creative agency of record for Midea, is thrilled to share its latest work: A Merry Midea Holiday. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities.

In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress.

"A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts.

 

 

 

Inspired by “How the Grinch Stole Christmas” the campaign revolves around a holiday “grump” navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.

“Even the grumpiest holiday guest can’t deny the magic in Midea’s new Christmas commercial. The truth is the holidays can be stressful. In reality, we all get overwhelmed with the idea of large seasonal get-togethers. But thanks to Midea’s magical kitchen appliances, even the holiday skeptic gets into the Christmas spirit,” says Executive Creative Director, Juliana Constantino.

The campaign will run on Youtube, Meta, Pinterest, Programmatic, SEM, starting on Monday, November 20 through January 31.

Credits

Date
Nov 20, 2023
Client :
Midea
President :
Kurt Jovais
Senior Manager Trade Marketing :
Susan Lanza
Senior Marketing Manager :
Jaclyn Dygos
Assistant Manager Content Creation :
Dalton Ryan
Agency :
Pereira O'Dell
Co-Founder & Creative Chairman :
PJ Pereira
Chief Creative Officer :
Robert Lambrechts
Executive Creative Director :
Juliana Constantino
Director of Integrated Production :
Darbi Fretwell
Director of Business Affairs :
Shirley White
Creative Director :
Julie Rutigliano
Creative Director :
Fernando Passos
Art Director :
Megan Coats
Copywriter :
Cain Luke
Head of Art :
Eduardo Gomes
President :
Natalie Nymark
Director of Brand Management :
Erin Shanahan
Brand Director :
Erica Black
Director of Brand Strategy :
Lyndsey Fox
Brand Strategy Director :
John Redmond
Director of Connections :
Breanne Brock
Media Agency :
Hotspex Media
Production :
Barrelhouse
Head of Production :
Josh Diaz
Director :
John Keatley
Director of Photography :
Jay Feather
Production Manager :
Reka Posta
Line Producer :
Rob Cristiano
1st Assistant Director :
Andrew Harrington
Production Designer :
Caity Birmingham
Wardrobe Stylist :
Jessica Harrison
Food Stylist :
Tyna Hoang
Post Producer :
Phil Tang
Senior Editor :
Collin Kriner
Assistant Editor :
Gavin Libbey
Lead Motion Graphics Artist :
Brady Lowery
Color Grade :
Nick Sanders
Mix & Sound Design :
Levology Sound

Need a credit fix? Contact the Creativity Editors

Industry
Project Type