Air France : Music in the Sky
Reach for the sky - with your iPhone.
Published On
Nov 18, 2012
Editor's Pick
With AirFranceMusic, a music app designed by BETC for the French airline, users can listen to selected tracks simply by lifting their iPhone to the sky. The phone will automatically add the songs onto its playlist. The idea is that those on the ground can listen to the same selections as those on the planes, and the more you travel, the more you collect; the tracks available in the sky change depending on the country the user is in. Users can also test their musical knowledge and win prizes by finding hidden games in the sky.
Credits
- Date
- Nov 19, 2012
- Brand :
- Air France
- Client :
- Air France
- Agency :
- BETC
- Creative Director :
- Florence Bellisson
- Art Director :
- Sebastien Partika
- Art Director :
- Alexandre Saad
- Copywriter :
- Edouard Olhagaray
- Copywriter :
- Guillaume Rebbot
- Strategic Planning :
- Sebastien Houdusse
- Producer :
- Antonia Alfonsi
- Technical Supervisor :
- Alain N'guyen
- Technical Supervisor :
- Benjamin Vergne
- Web Designer :
- Bernard Quarante
- Production :
- Guillaume Didier
- Production Company :
- Wild Box Production
- Art Director :
- Esteban Lebouc
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