Weight Watchers Moves From Butt to Brain in Latest Ad

A Poetic Reflection on Rear-End Angst

Published On
Jan 07, 2015

Editor's Pick

Weight Watchers takes a poetic approach to rear-end angst in its latest ad from Wieden + Kennedy, Portland. Directed by Skunk's John Hillcoat (The Road), it features shot after shot of women's butts as a V.O. reflects on one woman's relationship with her backside over the years. The final realization? That all her worries about her tush could be traced to her head.

Credits

Date
Jan 07, 2015
Brand:
Weight Watchers
Client:
Weight Watchers
Agency:
Wieden & Kennedy-Portland
Creative Director:
Jason Kreher
Creative Director:
Michael Tabtabai
Copywriter:
Derek Szynal
Art Director:
Devin Gillespie
Producer:
Shannon Worley
Executive Agency Producer:
Ben Grylewicz
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Production Company:
Skunk US
Director:
John Hillcoat
Executive Producer:
Matt Factor
Line Producer:
Scott Craig
Director, Photography:
Nicholas Karatkasanis
Editorial Company:
Exile Edit
Editor:
Kirk Baxter
Assistant Editor:
Grant Hall
Post Producer:
Toby Louie
Post Executive Producer:
Carol Lynn Weaver
Visual Effects Company:
Method
Visual Effects Executive Producer:
Pip Malone
Flame Artist:
Thomas Downs
Visual Effects Producer:
Jennie
Titles/Graphics:
Devin Gillespie
Music+Sound Company:
Existing Track licensed
Composer:
Brian Rietzel
Composer:
Roger Neil
Composer:
Dave Palmer
Sound Designer:
Barking Owl & Rohan Young
Song:
"Beginners Theme Suite"
Mix Company:
Lime Studios
Mixer:
Rohan Young
Assistant Engineer:
Jeff Malen
Producer:
Susie Boyajan

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Project Type