Weight Watchers Moves From Butt to Brain in Latest Ad
A Poetic Reflection on Rear-End Angst
Jan 07, 2015
Weight Watchers takes a poetic approach to rear-end angst in its latest ad from Wieden + Kennedy, Portland. Directed by Skunk's John Hillcoat (The Road), it features shot after shot of women's butts as a V.O. reflects on one woman's relationship with her backside over the years. The final realization? That all her worries about her tush could be traced to her head.