Pedigree Tells How a Dog Helped 'Save' a Wounded Veteran in a Touching Film
Docu-Style Spot Reminds Us of the Good an Animal Can Do
Editor's Pick
Pedigree tells the touching true story of a wounded veteran and his dog in this mini documentary created by BBDO New York.
Part of the Mars Petcare brand's "Feed the Good"-themed campaign, which explores how "dogs bring out the good in people, and Pedigree brings out the good in dogs," the film centers on a Marine, Dan Lasko, who suffered from PTSD after his leg was amputated as a result of injuries on deployment.
Wally, his faithful service dog, helped him through PTSD and let him rebuild his life, which has included taking part in marathons and triathlons, and becoming a father. The film ends by showing how he "paid it forward" by adopting Maggie, a rescue dog.
Directed by Nathan Caswell and Jeremiah Zagar via Public Record, the film succeeds in being more than just another "inspirational" docu-style ad by digging deeper into the story of the pair via affecting interviews with Lt. Lasko and his wife. It'll really make you really think about the value an animal can bring.
Previously, the brand, along with Almap BBDO depicted how dogs helped former prisoners integrate back into civilian life in another touching film.
Credits
- Date
- Apr 21, 2016
- Brand:
- Pedigree
- Client:
- Pedigree
- Agency:
- BBDO-New York
- Worldwide Chief Creative Officer:
- David Lubars
- Chief Creative Officer:
- Greg Hahn
- Executive Creative Director:
- Greg Ketchum
- Executive Creative Director:
- Tom Godici
- Creative Director:
- Greg Gerstner
- Art Director:
- Akos Papp
- Copywriter:
- Laszlo Szloboda
- Executive Producer:
- Regina Iannuzzi
- Production Manager:
- Katie Schad
- Music Executive Producer:
- Rani Vaz
- Managing Director:
- Kirsten Flanik
- Senior Account Director:
- Sally Nathans
- Account Director:
- Elizabeth Kelberg
- Account Manager:
- Brandon Jansa
- Account Executive:
- Taylor Wesley
- Production Company:
- Public Record
- Director:
- Nathan Caswell
- Director:
- Jeremiah Zagar
- Director, Photography:
- Zak Mulligan
- Editor:
- Nathan Caswell
- Editor:
- Jeremiah Zagar
- Colorist:
- Seth Ricart/Ricart and Co.
- Producer:
- Jason Goldman
- Executive Producer:
- Jeremy Yaches
- Audio Producer:
- Tommy Jucarone at Sound Lounge
- Creative Director:
- Banks Noel
Need a credit fix? Contact the Creativity Editors
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